Steve Blank

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Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

Early on in my career I took a “we’re moving too fast to deal with lawyers” attitude to patents and Intellectual Property (IP.) Type of IP. _. Copyright gives you the right to prevent others from copying, distributing or making derivatives of your work. For some of these assets, you get protection automatically. Examples. _.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) (You get an introduction to reimbursement early here, while the details are described later in the “Revenue” lecture.).

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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

These include the product itself, the customer, the distribution channel, revenue model, how to get, keep and grow customers, resources and activities needed to build the business and costs.). If the startup is acquired for its IP, talent or revenue, it should be rapidly integrated into the acquirer. Lessons Learned.

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Lessons Learned in Diagnostics

Steve Blank

Part 6: Distribution channels in Life Sciences. It includes reimbursement, regulation, IP, validation, channel access, etc. Part 3: described what we’re going to do about it. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

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Lesson Learned in Medical Devices

Steve Blank

Part 6: Distribution channels in Life Sciences. In medical devices, understanding reimbursement, regulation and IP is critical. Part 3: described what we’re going to do about it. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

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Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

They’ve learned the best distribution channel to get the product from their company to the customer. They’ve found product/market fit (what products customers want to buy). They’ve figured out the revenue model (subscription, license, direct sale, etc.) and how to price the product.

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The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). Any IP you need to license? For example, Apple needed music from their record label partners to make the original iPod and iTunes experience complete. The Nine Teams Present. How many people? Importance of cash flows?