Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

Genuine VC

JANUARY 7, 2010

This startup had a little technology called AdSense which allowed for the presentation of contextually relevant ads on a set of distributed publisher sites. Obviously this moniker lives on in Google’s ad network, Adsense for Content, which serves as a base for a significant chunk of Google’s revenue today.

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

JANUARY 7, 2010

This startup had a little technology called AdSense which allowed for the presentation of contextually relevant ads on a set of distributed publisher sites. Obviously this moniker lives on in Google’s ad network, Adsense for Content, which serves as a base for a significant chunk of Google’s revenue today.

Acquisition 100

Acquisition Semantic Distribution Advertising 100

Genuine VC

OCTOBER 3, 2007

Many great internet businesses were built upon leveraging natural search as a distribution mechanism, and I see the shift towards universal search as opening a door for new players to enter what was a marketplace that previously gave unfair advantage to incumbents on a specific keyword term.

Search 100

Search San Jose SEO Engineer 100

Genuine VC

DECEMBER 23, 2009

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. Because not only has the world changed in towards a more distributed web over the past ten years as AOL has declined, it has also become a more social one. And niche meaning at scale.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. Because not only has the world changed in towards a more distributed web over the past ten years as AOL has declined, it has also become a more social one. And niche meaning at scale.

Arkansas 100

Arkansas Algorithm Advertising Audience 100