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Evolving Customer Needs – Not Technology – Drives Disruption And Innovation

YoungUpstarts

This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. If you’re not focused on your customers, they will leave as soon as they find a viable alternative, and their departure is only a matter of time.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts. Look for a merger or acquisition that will bring multiplier resources to your business, such as related successful products, a positive brand image, or a proven distribution network.

Marketing 299
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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. Anchor Your Sales And Marketing Efforts. In this post, you’ll find out the importance of including PR in your business plan.

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Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Even mergers and acquisitions (M&A) came quickly. Economies of scale also apply to marketing, distribution, and sales. acquisitions business entrepreneur growth mergers organic growth' New management skills. New business relationships mean new perspectives and new executives working on the opportunity. Marty Zwilling.

Merger 243
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Is Strategic Money an Oxymoron?

Both Sides of the Table

When they promise to help you with marketing, sales, distribution, integrated product development, etc. Imagine your investor has to call the CEO of a $20 billion company for approval for your merger or sale. Yeah, I know. it sure is tempting. And they probably have every intent of helping you.

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Startups Should Fuel Growth By Acquisitions

Startup Professionals Musings

Even mergers and acquisitions (M&A) came early. Economies of scale also apply to marketing, distribution, and sales. Tags: entrepreneur startup merger acquisition business. New management skills. New business relationships mean new perspectives and new executives working on the opportunity. Marty Zwilling.

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Entrepreneurs Need New Growth Models To Scale Up

Startup Professionals Musings

Even mergers and acquisitions (M&A) came early. Economies of scale also apply to marketing, distribution, and sales. Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency.