ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

VC Adventure

MAY 5, 2022

I’m observing that IRR is a metric that is becoming an increasing focus in venture, replacing fund return multiple as the key metric of success. I understand the draw of IRR, and – as a fund draws to a close – there’s no question it’s an important metric. Both had raised attractive up rounds.

IRR 116

IRR Metrics Valuation LP 116

Startup Professionals Musings

OCTOBER 21, 2023

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Of course, that has be a repeatable event, with enough revenue to sustain the business. Plan for a real revenue model. No matter how good your cause, it takes real money to sustain a business.

Business Model 273

Business Model Customer Angel Investor Bootstrapping 273

Startup Professionals Musings

APRIL 7, 2017

Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. The result? An increase in listings from 50,000 to 500,000. Activation. Convincing users to stick around is crucial for growth.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman.

Marketing 333

Marketing Revenue Matching Viral 333

Both Sides of the Table

NOVEMBER 14, 2017

We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed. An example of the systems companies build are pricing & revenue management tools to best help to optimize yield.

Operations 286

Operations New York City Technical Review Startup 286

ReadWriteStart

JULY 7, 2021

The entrepreneur can earn plenty of revenue – from subscription plans and publishing targeted advertisements, commission from courier delivery personnel, booking cancellation charges, and transaction processing fees from an Uber for courier app solution. They credit the required amount to their bank accounts and e-wallets.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

Startup Professionals Musings

DECEMBER 7, 2022

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Up and Running

SEPTEMBER 19, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. Milestones and metrics that you’ll need to hit to be viable. Distribution. Some companies, such as TransCanna , are pioneering transportation and distribution methods from cannabis manufacturers to consumers.

Business Plan 154

Business Plan Technical Review Forecast Exit Strategy 154

David Teten

JANUARY 19, 2021

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. “Too Of the Inc. 5000 companies, only 6.5% raised from angels.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Startup Professionals Musings

JANUARY 22, 2021

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Of course, that has be a repeatable event, with enough revenue to sustain the business. Plan for a real revenue model. No matter how good your cause, it takes real money to sustain a business.

Business Model 414

Business Model Angel Investor Bootstrapping Revenue 414

Steve Blank

MARCH 31, 2014

Companies horde cash and squeeze the most revenue and margin from the money they use. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 325

Private Equity Metrics China Business Model 325

Startup Professionals Musings

NOVEMBER 3, 2012

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

David Teten

NOVEMBER 26, 2019

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.

Agile 60

Agile Management Forecast Silicon Valley 60

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Engage in effective customer research. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. Priority depends on your goals (e.g.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

AUGUST 25, 2011

Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Customer 242

Customer Technical Review Business Model Revenue 242

Startup Professionals Musings

NOVEMBER 7, 2022

Even with advantages that independent startups can never hope to match, including brand recognition, customers, financial capital, and distribution, I don’t often see the entrepreneurial passion for innovation, agility, and team perseverance exhibited by new startups. Commit a source of internal or external seed funding.

Advisory Board 359

Advisory Board Incubator Dilution Agile 359

Startup Professionals Musings

FEBRUARY 23, 2018

Adopt a project-based revenue model with metrics. If the startup team is distributed around the world, your challenge is to meet their process requirements, rather than expect them to meet yours. Specialists and certified professionals are already seen as experts who do the work, rather than just make recommendations for others.

Silicon Valley 140

Silicon Valley Social Media Software Review Lead Generation 140

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. This is true whether the company is concept stage or ramping revenue. I’ve found a lot of companies in the region that have found a way to get to some level of revenue traction but haven’t broken out.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Revenue - can you monetize any of this behavior? Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. Look for more ways to demonstrate a competitive advantage, and partner with complementary organizations if you need strength in manufacturing, distribution, or customer support. Seek customer feedback on ways to improve value and satisfaction.

Agile 229

Agile Leadership Global Distribution 229

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions).

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

ReadWriteStart

OCTOBER 2, 2023

Use load balancing: Load balancing is a technique for distributing traffic across multiple servers. After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Steve Blank

APRIL 21, 2011

Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Their value proposition had now changed from a wind turbine supplier to homes, to a distributed power supplier to cities and utilities. The Week 6 Lecture: Revenue Model. What types of revenue streams are there? The Nine Teams Present.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

The Startup Magazine

JANUARY 26, 2022

Content Distribution . Comprehensive marketing automation tools should include capabilities for content distribution. With a quicker way to distribute your content, you can focus on creating more of it. Maximizing your content distribution efforts on every marketing front will help you stay ahead of the competition.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

ConversionXL

MARCH 6, 2019

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

NOVEMBER 20, 2019

You may be able to generate revenue, but VCs want exponential growth. The market for our product was global, and we had unique advantages in terms of our product and how we distributed it to customers. Like you, they’re looking for opportunity. Be ready when it counts. But I also faced some significant hurdles. Tailor your pitch deck.

Technical Review 118

Technical Review Due Diligence Early Stage Differentiation 118

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150