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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery.

SEM 379
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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How to get your mobile app discovered in 2021

VC Cafe

Almost overnight, a huge new industry was created around mobile. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. What are the main channels for app marketing and distribution today? dollars) (source: Statista ). dollars) (source: Statista ).

Mobile 190
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Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

For Spotify’s core business, which charges consumer subscriptions for the ability to have unlimited mobile access to an enormous music library, music as the audio source converts high engagement minutes into recurring revenue via subscriptions. market by launching in connection with Facebook viral invites? Remember Stitcher?

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5 Survival Tips For Mobile App Startups

YoungUpstarts

A couple of years ago, launching an application was all that was needed to be ahead of the game in the mobile software world. Mobile app startups today have to get everything right before they can think about gaining any profits from their work. As a mobile app owner, you need to get acquainted with the demands of the market.

Mobile 109
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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

Thousands of BlackBerry enthusiasts come together for sessions, demonstrations, hands-on labs and keynotes — all focused on creating mobile applications for the powerful BlackBerry platform. The BlackBerry Developer Conference is the showcase for the latest innovations and breakthroughs with the BlackBerry Development Platform.

Developer 184
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Viral Marketing For Startups is Not Enough Today

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at. Innovation in marketing is perhaps more important than product innovation. Want control?

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