Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Startup 335

Startup Social Media Metrics Viral 335

Haystack

FEBRUARY 1, 2019

For Spotify’s core business, which charges consumer subscriptions for the ability to have unlimited mobile access to an enormous music library, music as the audio source converts high engagement minutes into recurring revenue via subscriptions. market by launching in connection with Facebook viral invites? Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. But many startups top out between $5m-$20m in revenue.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. This helped grow revenue by 637%. The result? An increase in listings from 50,000 to 500,000.

Retention 113

Retention Marketing Acquisition Channel 113

Hunter Walker

FEBRUARY 20, 2024

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories.

Founder Vesting 59

Founder Vesting Vesting Cap Table Founder 59

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. Conclusion.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” They’re putting money into web services/business – most without early revenue. End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MAY 19, 2010

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Note that these are “gross” revenue numbers. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 100

Distribution Widget Viral Social Media 100

Startup Professionals Musings

JANUARY 26, 2018

The challenge is to convince investors that your business will attract real customers, before you have a revenue stream that exceeds your expenses. Build a realistic revenue model and price, based on cost. Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Your number one metric for any marketing initiative should be revenue. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

MAY 14, 2012

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

Business Model 242

Business Model Distribution Viral Green 242

Startup Professionals Musings

MAY 1, 2013

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Startup 247

Startup Viral Revenue Distribution 247

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Marketing 120

Marketing Viral Demand Channel 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

JANUARY 29, 2011

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

Business Model 246

Business Model Distribution Viral Green 246

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). As Seinfeld said , “There is no such thing as an attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

APRIL 4, 2012

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Paid Content Platforms: A Distribution Alternative? The following are some of the most popular distribution platforms on the market. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Feld Thoughts

JUNE 26, 2014

But what about sales and distribution? ” With iOS, Android, HTML5, and web apps, BookShout has created technology to power the sales and distribution of ebooks from nearly any site. generate more revenue. BookShout has also taken the additional step to make sure the content is connected and the distribution is social.

Distribution 155

Distribution Viral Audience Revenue 155

www.clickz.com

JANUARY 7, 2013

To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Leverage the power of social connections.

Social Media 86

Social Media Media B2C New York 86

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

Finding advertisers and maximizing revenue can become hard work at times. TextLinkAds is a marketplace where advertisers look for publishers that are related to their products/services. Advertisers also buy ads for back-linking purposes here. So that’s kinda nice as well. MyBlogGuest.com : Community Of Guest Bloggers What?

Web 81

Web HTML Software Review SQL 81

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Feld Thoughts

JUNE 26, 2014

But what about sales and distribution? ” With iOS, Android, HTML5, and web apps, BookShout has created technology to power the sales and distribution of ebooks from nearly any site. generate more revenue. BookShout has also taken the additional step to make sure the content is connected and the distribution is social.

Distribution 133

Distribution Viral Audience Revenue 133

ReadWriteStart

APRIL 4, 2023

A campaign should only be used if your product has a “viral” quality to it. It can serve as a centralized hub for distributing all of your most important information. Lorien Strydom , Executive Country Manager, Financer.com No, Beware the Double-Edged Sword Crowdfunding is a double-edged sword because of its public nature.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. 1970 – 1995: The Golden Age. Thus began the 5-year dot-com bubble.

Internet 334

Internet IPO Silicon Valley Agile 334

Steve Blank

FEBRUARY 22, 2010

I had been confused for years why I had to update an income statement each board meeting that said zero for 18 months before we had any revenue. What’s the distribution channel? Viral Acquisition Ratio. But What Does a Business Model Have to Do With Accounting in My Startup? How do we price and position the product? Financials.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

abovethecrowd.com

NOVEMBER 13, 2012

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. The supplier not only looks to you as a provider of revenue, but they receive that revenue “net of the fee.” When this experience delta is great enough, it creates “wow” moments for new users. Economic Advantages vs. the Status Quo.

Aggregator 101

Aggregator Marketing Software Review North America 101

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Social Media 120

Social Media Metrics Viral Channel 120

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Unless you have the most viral, sticky product ever,” Woodhead noted, “there’s a bit of ‘coming over the hill’ with analytics, and you hope for a soft landing.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. LSC: What''s an example of one metric, other than revenue, that you might look at for a non-tech product? It''s a good measurement because it captures both satisfaction and virality.

Analytics 167

Analytics Lean Widget Metrics 167