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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. They took an innovative approach to distribution. As such, Top Hat can provide key lessons for early-stage companies: 1.

Vertical 133
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Requests for Startups in 2024

VC Cafe

Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. Verticalized Video Understanding – machine interpreted video. It’s time to build!

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The Anti zoom

VC Cafe

As teams become increasingly distributed, video communication is important for both internal alignment and external business development. Others are enabling sales calls (Demodesk), asynchronous communication (Loom), workplace training (Hone), and less-distracting communication (Focusmate). –JJ Oslund, The Startup.

Vertical 148
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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

Corey is also the author of ‘Anyone, Not Everyone,’ a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. So Corey, welcome to the show.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. billion in sales in today’s dollars). Yet, you never hear who built GM to that size.

Michigan 268
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc.

Sales 120