Steve Blank

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Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. This weeks topic was distribution channels ; how your product gets from your company to your potential customer segments. Diagnostics. Week 3 Todd Morrill Instructor .

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The Quantum Technology Ecosystem – Explained

Steve Blank

As they are short several orders of magnitude of Qubits, NISQ computers cannot perform any useful computation, however they are a necessary phase in the learning, especially to drive total system and software learning in parallel to the hardware development. A quantum network’s value comes from its ability to distribute entanglement.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) (You get an introduction to reimbursement early here, while the details are described later in the “Revenue” lecture.).

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How To Find the Right Co-Founders?

Steve Blank

For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Or if you’re building consumer electronics the key activities might be: low cost hardware design, high volume manufacturing, user interface design, consumer branding and retail distribution.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. Microsoft Windows 3.0).

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Lessons Learned in Diagnostics

Steve Blank

(We kept track of all this data by instrumenting the teams with LaunchPad Central software.). Part 6: Distribution channels in Life Sciences. Jason Crane - PhD UCSF Manager Scientific Software Development. Part 1: issues in the therapeutics drug discovery pipeline. Part 2: medical devices and digital health.

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Watching Larry Ellison become Larry Ellison — The DNA of a Winner

Steve Blank

Being distributed/network ready (even though Ethernet was just barely coming into use in the enterprise). Larry often philosophized that we couldn’t hire people with software experience because there were hardly any software companies, so we just had to get the smartest bastards we could, and they’d figure it out.