Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

DECEMBER 2, 2022

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

Business Model 256

Business Model Distribution Viral Green 256

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

Technical Review 150

Technical Review Distribution Software Review San Francisco 150

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 232

Viral Revenue Distribution Campaign 232

Haystack

FEBRUARY 1, 2019

market by launching in connection with Facebook viral invites? This all represents a huge market for engagement minutes as audio as a medium, while not inherently viral, is likely more accessible to more people in terms of literacy and in many cases faster and more efficient than reading (though not in all cases). Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? The post Six ways to make your site-app-product go viral. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors.

Startup 335

Startup Social Media Metrics Viral 335

Rembrandt Communications

JANUARY 1, 2024

Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! Communicate in various ways so that your target audience responds.

Public Relations 130

Public Relations Viral PR Social Media 130

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 184

Developer Asia Thailand Singapore 184

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. Stakeholder power.

Marketing 339

Marketing Startup Global Viral 339

Hunter Walker

FEBRUARY 20, 2024

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories.

Founder Vesting 59

Founder Vesting Vesting Cap Table Founder 59

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

OCTOBER 4, 2022

Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. Take Burrow , an ecommerce business specializing in home furniture. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

DECEMBER 5, 2012

Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Building a relevant network – It isn’t just numbers alone but the quality of one’s followers which count. Providing compelling content – Content is king. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Professional PR agencies or PR distribution services can help you realize your business plan objectives.

Public Relations 211

Public Relations Business Plan PR Distribution 211

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

VC Cafe

MAY 13, 2014

Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal. Distribution Hacks- [link]. storage StumbleUpon techcrunch traffic trending Upvote Viral Projects visitors Voting Websites Web Week Wikipedia Wunderkind' Use stats.grok.se to measure traffic.

Lean 162

Lean Viral Startup Marketing 162

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Distributed version control model – first in the industry like ours and we are filing patents. I hadn’t thought about the fact that he would become aware of my link. Folksonomy. Free product.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Board Effect

OCTOBER 14, 2019

Even in emergencies when such actions might seem necessary, rushing through decision-making should not be a norm, especially when board management software can facilitate swift distribution of critical information. Speaking of time, speed can be essential in a crisis. Culture and Conclusion.

Government 55

Government Software Review Technical Review Leadership 55

Startup Professionals Musings

OCTOBER 9, 2023

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

The Next Web

DECEMBER 2, 2013

Our only viral gaming app on the list, we asked DJ Saul , the CMO of the DC-based iStrategy Labs , a DC-based digital agency that has built products like Grandstand and Social Machines for clients like The Washington Redskins and Nickelodeon , for input. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

YoungUpstarts

JUNE 4, 2020

If it is something that would excite your followers, then the information can go viral within a very short time span. You can do this by not only drafting a top-quality and interesting press release but also distributing it through a tool that uses multiple aggregators. Other writers and bloggers can help distribute information.

Social Media 177

Social Media Public Relations SEO Aggregator 177

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. You know you want to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

JANUARY 30, 2021

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

Technical Review 399

Technical Review Product Advisory Board Business Model 399