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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

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Traditional Public Relations Can Be The Key to Business Success

Rembrandt Communications

But, before you start using a particular medium just because it’s the hot new thing, and everyone seems to be promoting it, be sure that your traditional public relations’ (PR) practices are in place first. Basically, public relations refers to getting a particular message out to the right people at the right time.

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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. If you have a negative feeling about public relations, it’s time to take a closer look. Finance and PR… hmmm.

PR 147
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Plus, as the CRO, you can review this document to know exactly what your team is working on throughout the year and how it may affect other things going on within the organization.

B2B 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Plus, as the CRO, you can review this document to know exactly what your team is working on throughout the year and how it may affect other things going on within the organization.

PR 100
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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Branding is indeed an important role within a startup, but the implied scope of the role is far too narrow. Chief Risk Officer. Chief Diversity Officer.

CTO Hire 252
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Working with the media is required, both social as well as the press, through public relations and internal channels.

Merger 379