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Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

In the financing process, the individual venture partner performs the due diligence on the substance behind a company’s pitch — e.g., the investment thesis, the competition, the people, etc. The difference between a great, a good, a mediocre and a bad hire are enormously disastrous in term of potential impact on your business.