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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

These usually play a role in the very early stage of your business, primarily pre-revenue. So, I would suggest that you bootstrap during the inception stage. ? Seed stage. At the seed stage, the investors would be expecting at a return of 15 to 20 times their investment over 5 to 7 years. Early-stage.

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Labelling Forward Partners as an ‘Ecommerce investment studio’

The Equity Kicker

We are a bit like an accelerator programme, a bit like an incubator and a bit like a straight early stage fund, yet we are also different to all of these things in crucial ways. We invest in 1-2 companies per quarter that join us for a year long programme, and we invest in late-seed stage companies too.

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5 Questions VCs Never Answer, Answered by a VC | #BOSSOI

View from Seed

And that product is a highly engaged seed-stage investment where we are usually the lead or co-lead in a round and will often take a board seat. So, the bar will be different for each investor, and for very early stage fundraising, the goal is to find true believers more than convincing skeptics. (My

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“Seed Is the New Series A” – Making Sense of the Confusion

View from Seed

As a founder, I think it’s easier to talk to potential investors about where they invest across the lifecycle of a company (whether it’s truly early-stage/early lifecycle, for instance), versus round stages like seed, series A, etc. Almost all VCs actually invest across this spectrum.

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Convertible? Equity? What kind of coin should you use to scratch off a lottery ticket?

This is going to be BIG.

Sure, if you’re Jack Dorsey, creator of Twitter, you can dictate your terms, but last I checked, most of the entrepreneurs First Round and most of the seed stage firms back don’t have that same kind of track record. Unfortunately, that’s really not the case for most startups. Many, if not the majority, are first time CEOs.

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Evolving our investment strategy

The Equity Kicker

Until now we have focused on marketplaces and next generation ecommerce. That meant lots of consumer and small business focused marketplaces and next generation ecommerce companies. Suitable for early stage investment. We chose to be focused for three reasons. We can articulate a few underlying investment theses.

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Traction vs. Product

Rob Go

I’ve had a couple conversations with other investors recently around what a seed stage company needs to achieve to raise a series A. 5M in ecommerce revenue or marketplace GMV used to be interesting, but now it’s more like $10M. This strategy can also fail because the goal line might move. $1M

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