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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Engineering is critical but it is not everything.

Cofounder 388
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 46:50 Engines of Growth. ” This week was no exception. 00:45 Intro to Eric.

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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . There are countless strategies to consider employing here, including search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and even traditional advertising are all viable options. .

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Want to Know Difference Between a CTO and a VP of Engineering?

www.bothsidesofthetable.com

Want to Know Difference Between a CTO and a VP of Engineering? This time I thought I’d try and address engineering talent. Often I’m asked by startup CEO’s about how to best build an engineering team. The VP Engineering aspires to manage teams. Raising Venture Capital. Angel Topics. Entrepreneur DNA.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

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Profound Beliefs

Steve Blank

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. You don’t have a clue about what the purpose of marketing is because all you are doing is giving engineering a list of feature requests and executing a series of tasks like they’re like a big To Do list.