How cold calling (properly) works better than AdWords
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. I’m Robert Graham and I’m an internet entrepreneur working on software for deer management. Each of those pieces merits its own book alone.
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