7 Ways To Future Proof Your Brand In 2016 And Beyond (And A Bonus)
Brandanew
DECEMBER 9, 2015
Using the cycle of failure framework, described by Schlesinger and Heskett (1991) for service marketing, here’s my take on how it looks for brand/content marketing: Disengaged employees will not help your brand. Partly because they end up reinventing the wheel instead of investing in learning at an early stage.
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