View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. Facebook Timeline: 10 Stunning Designs [PICS].

PR 103

PR Startup Social Media Technical Review 103

ReadWriteStart

MARCH 8, 2021

You could invest in marketing and advertising. You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. The Competitive Edge. Dead Weight.

Startup 127

Startup Retention Acquisition Agile 127

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

AUGUST 23, 2019

The physical gong might gather dust on your shelf, but the accolade will act as a magnet on your website, in your marketing and all through your communications. We’ve been really impressed by the impact these awards have had — allowing us to connect with investors and prospective clients, and establish our credibility in the market.

Technical Review 147

Technical Review Startup Balance Sheet Early Stage 147

Duct Tape Marketing

SEPTEMBER 10, 2020

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Gloria Chou. In this episode of the Duct Tape Marketing Podcast , I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR.

PR 81

PR Early Stage PPC New York 81

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. The new hires that you pick up will use your same sales decks created by marketing but will have less impact and you often don’t realize it’s happening. We had 4 or 5 sales reps that had been around since the early days. They should be owned by marketing.

Sales 286

Sales PR Forecast Technical Review 286

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. Thanks to Danielle Sabrina, Society22 PR ! #3- Without separating yourself from competitors, it will be more difficult to succeed in an already flooded market.

eCommerce 126

eCommerce Omaha Entrepreneur SEO 126

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Bulgaria Lean 374

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. 5 years ago. Sourcing high-quality leads : 9/10.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

crowdSPRING Blog

APRIL 25, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Early Stage Startups: The Biggest Killers | Forbes – crowdspring.co/1mtenKl. Here are some of the links that I’ve liked and shared this past week!

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Price Is Right: For Early-Stage SaaS Companies, It Needs To Be | TechCrunch – crowdspring.co/1j0ToYh. 3 Key PPC Metrics Are Lying To You.

Social Media 93

Social Media Small Business Design Media 93

Both Sides of the Table

JUNE 22, 2015

I need to give credit for the topic to PR Malloy who Tweeted me this question. msuster looking for an inspired post on when an exclusivity deal (w/ major industry player) works (cons as well) for an early stage tech co. — PR Malloy (@diddly_do_indy) June 13, 2015.

PR 150

PR Early Stage Software Naming 150

crowdSPRING Blog

MARCH 7, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Small Business Marketing 2014: Smart Web Design Best Practices and Tips - crowdspring.co/1dn9KvH. The simplest and most important dashboard for early stage startups - crowdspring.co/1gMgfqV.

Social Media 98

Social Media Small Business Design Media 98

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

crowdSPRING Blog

OCTOBER 3, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 10 Top Financial Tips for Early-Stage Startups | StartupCollective – crowdspring.co/1qWvaC4. Lookalike audiences: the next big thing in marketing?

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

MAY 24, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 6 Ways to Make Your Business Card Your Best Marketing Tool | Entrepreneur – [link]. Small Business and Social Marketing: Time for an Audit? – [link]. – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

FEBRUARY 7, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Books that Shape Common Early Stage (Startup) Culture – crowdspring.co/1fLefAN. 12 inspiring marketing campaigns from Google | Econsultancy – crowdspring.co/1fn1hcw.

Social Media 95

Social Media Small Business Design Media 95

Steve Blank

SEPTEMBER 5, 2023

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy.

Business Model 305

Business Model Product Development Early Stage Customer Development 305

crowdSPRING Blog

AUGUST 2, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Early Stage Distractions | Nick Francis – [link]. Why You Should Find Product-Market Fit Before Sniffing Around For Venture Money | Co.Labs – [link].

Social Media 98

Social Media Small Business Design Media 98

View from Seed

MARCH 22, 2016

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. The irony hurts. And don’t pitch a Boston newspaper on your San Francisco startup. Pitch late.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Business Plan Blog

OCTOBER 4, 2013

This is true for early stage funding as well as venture capital funding. Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Early Stage. This is not a bad strategy when done correctly.

Part-Time VPE 79

Part-Time VPE Fractional VPE Cofounder CTO Hire 79

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144

PR Technical Review Seed Stage Design 144

Both Sides of the Table

DECEMBER 13, 2010

He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. We worked together at Andersen Consulting between 1996-99 when the markets were booming. See, Mark, in a booming market you can never tell the winners from the losers.

Turkey 302

Turkey Differentiation IP Technical Review 302

View from Seed

JANUARY 24, 2018

The concept our Guilds is simple: We want to bring together small groups of Product and Go-to-Market experts to lend their time to support our portfolio company founders and key operators. Go-to-Market Guild. Jessica Meher, VP, Marketing at Notarize. Jared is Blue Apron’s Chief Marketing Officer. Jared holds a B.A.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Both Sides of the Table

APRIL 3, 2014

Nor do they exist in the investors of early-stage companies. Features don’t win or lose sales – especially in nascent markets. If it wasn’t you, I guarantee you they were influenced by your competitor – either through their sales efforts or through marketing. My first startup was no different.

Sales 382

Sales Startup Technical Review Matching 382

View from Seed

JULY 22, 2020

Early stage companies often debate what they ought to be prioritizing in the early days. Early stage investors ask themselves a similar question. If your product is good, more people talk about it and there is more social proof in the market for the effect of the WoM to multiply. So here we go.

Early Stage 254

Early Stage Retention PR Founder 254

crowdSPRING Blog

MARCH 17, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! An “earn in” proposal – Employee option allocations in early stage companies - [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 88

Social Media Small Business Design Media 88

View from Seed

DECEMBER 7, 2020

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. Prior to NextView , I worked as a journalist at Quartz , where I regularly covered early-stage founders and companies with a focus on the intersections of gender, race, culture, and technology.

PR 177

PR Early Stage Founder Differentiation 177

View from Seed

JULY 24, 2015

Some say it’s a marketing and story-telling problem. The tweet that really spoke the most truth to this discussion (just check the replies for proof), was from Mike Troiano, a well-known marketer and CMO of Actifio, which is considered to be IPO-bound in the next year or two. Some say it’s a lack of risk-taking appetite.

Boston 120

Boston Cofounder B2C PR 120

Both Sides of the Table

JANUARY 16, 2012

I’ve raised in boom markets and when everybody thought the Internet was a fraud. And trust me, if you’re early stage you DO want to meet Bryce. He’s awesome for early-stage entrepreneurs. Meet early. You’re meeting people who can give you market insights and information.

Developer 366

Developer Silicon Valley PR Las Vegas 366

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. My answer is almost always the same: dont. If not, do not launch there.

San Francisco 168

San Francisco PR Lean Early Stage 168

Both Sides of the Table

JANUARY 21, 2010

Consider it a sales & marketing expense for them. They want to lock in future clients at an early stage. So I tell you this because if you build a strong relationship with an early-stage VC they can be a great source to help you with your funding. When we want to sell or IPO companies they’re there again.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

crowdSPRING Blog

JULY 1, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 10 Marketing Lessons for Early-Stage Tech Startups - [link]. Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Social Media 92

Social Media Small Business Design Media 92

Up and Running

AUGUST 21, 2018

Now, quickly describe your target market. If you’re in the early stages of fleshing out your business idea, don’t worry too much about detailed market research. You’ll be thinking about sales, marketing, the team you might need, and any partners or outside resources you’ll need to leverage. Your marketing strategy.

Lean 134

Lean Forecast Software Review Business Plan 134