article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

article thumbnail

What’s Your VC Tech Stack? Results from a Survey of Early-Stage VC Funds

David Teten

As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. But what tools are they using themselves to automate their own processes? Methodology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Final startup grind from msuster.

Cofounder 388
article thumbnail

10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. TIP: As a startup – use PR for link building.

PR 103
article thumbnail

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319
article thumbnail

Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will spend what you raise in the same timeframes whether you raise $1.5 million or $4 million.

article thumbnail

How Smart Assistants Went From Pocket Devices To Managing Offices

YoungUpstarts

While we are in the early stages of technological development in the virtual assistant space, a Jarvis-like computer that does all the busy work for small businesses is not too far away. And by being faster, more accurate, and much more affordable, this will be a game-changer for small businesses across the board.