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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Final startup grind from msuster.

Cofounder 388
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will spend what you raise in the same timeframes whether you raise $1.5 million or $4 million.

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How Smart Assistants Went From Pocket Devices To Managing Offices

YoungUpstarts

While we are in the early stages of technological development in the virtual assistant space, a Jarvis-like computer that does all the busy work for small businesses is not too far away. And by being faster, more accurate, and much more affordable, this will be a game-changer for small businesses across the board.

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? 11:00 Mark on over-hyping PR. And there are very few people who so consistently exceed my expectations when I hear them speak.

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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . In the early stages of your business’s development, you’re going to notice dead weight. But what if you want to grow more or grow faster? You could invest in marketing and advertising. Dead Weight.

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