View from Seed
JULY 22, 2020
Early stage companies often debate what they ought to be prioritizing in the early days. Early stage investors ask themselves a similar question. PR or partnership opportunities that may not have been available at one stage can become much more accessible once you are bigger and better known.
View from Seed
MARCH 3, 2015
NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. I know this answer is about lead-gen and sales-based conversions, but I think this applies to branding and PR and other types of broad marketing too.
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View from Seed
JULY 24, 2015
“As an early stage investor I focus on whether the founders can build something that delights 100s of millions of people” @bijan #BostonB2C — Andy Cook (@AndyGCook) July 21, 2015. More functionally, Boston needs to improve its design, branding, and PR skills. ” — @Bijan at #bostonb2c.
View from Seed
DECEMBER 7, 2020
The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. Prior to NextView , I worked as a journalist at Quartz , where I regularly covered early-stage founders and companies with a focus on the intersections of gender, race, culture, and technology.
View from Seed
MARCH 31, 2015
Editor’s note: Unlike the Ubers and Airbnbs of the tech startup world, seed-stage companies don’t typically have the valuations, awareness, or traction typically associated with press coverage. That said, coverage is important, and early-stage companies would be wise to work with local press in addition to national.
View from Seed
MAY 14, 2019
But if you are able to build beautiful products, get great PR coverage, and execute flawlessly on optimizing your marketing funnel, you are more likely to show some positive signs that things are sort-of working. Great execution may allow a “nice-to-have” product to gain early traction.
View from Seed
MARCH 22, 2016
This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. The irony hurts. And don’t pitch a Boston newspaper on your San Francisco startup. Pitch late.
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