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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

Editor’s note: Unlike the Ubers and Airbnbs of the tech startup world, seed-stage companies don’t typically have the valuations, awareness, or traction typically associated with press coverage. That said, coverage is important, and early-stage companies would be wise to work with local press in addition to national.

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Minimum Viable Team

This is going to be BIG.

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. The irony hurts. Every publication is different, so there’s no single blueprint. Pitch late.

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What’s Your VC Tech Stack? Results from a Survey of Early-Stage VC Funds

David Teten

As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. But what tools are they using themselves to automate their own processes?

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The Curse of Over-Capitalization

K9 Ventures

While it it may not feel that way, the data suggest that there is indeed too much capital in the system — especially so at the seed stage, with more and more individuals and larger funds trying to invest in companies at this stage.). This is because excessive capital becomes toxic for an early stage company.

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The Curse of Over-Capitalization

K9 Ventures

While it it may not feel that way, the data suggest that there is indeed too much capital in the system — especially so at the seed stage, with more and more individuals and larger funds trying to invest in companies at this stage.). This is because excessive capital becomes toxic for an early stage company.

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Tiered Valuation Caps

Austin Startup

Convertible notes/SAFEs are usually executed around times of maximal uncertainty for a company; the very early stages. Under the standard approach, even if the outlook for the company dramatically changes (positively) within 1 month post-closing (which at seed stage can happen), the valuation cap is what it is.