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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). And that can make or break your customer retention, especially in the early stages.

eCommerce 123
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . There are countless strategies to consider employing here, including search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and even traditional advertising are all viable options. .

Startup 127
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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How to Use PR to Build Credibility for Your Business

Duct Tape Marketing

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing. Diplomat, and founder of Gloria Chou PR. Her approach to PR is unconventional and unlike anything you’ve seen, because she created them out of necessity. Questions I ask Gloria Chou: In this day and age what is PR?

PR 78
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”. How many through affiliate deals?

Metrics 346
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you land on that spectrum?

Marketing 120