Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Stealth does not mean constipated, paranoid and totally untrusting of others. Be careful about this advice.

Early Stage 380

Early Stage Stealth Marketing Startup 380

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode.

Stealth 40

Stealth PPC Advertising Conversion 40

View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Some startups are in stealth mode and maybe branding and beautiful design is important. Those visitors wanted to browse, not get deeper into our site and content.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

The Startup Lawyer

FEBRUARY 4, 2011

As equity in the company tends to be the currency of early stage startups, the startup should have a good foundation for assigning value in terms of equity. 6) Search For the Incubator’s PR and Marketing Efforts.

Incubator 105

Incubator Pre-Money Valuation Option Pool Advisory Board 105