A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2012
Almost no startup founder values her time properly. ” When a consultant intentionally doesn’t work for an hour — whether to be with family or to work on a new startup — they’re clearly giving up an hour of potential earnings. .” But when you’re in a startup, the math is completely different.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. He had studied business at Harvard and was an executive in the startup that built the first railroad from Brazil’s agricultural heartland to Sao Paulo.
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 16, 2014
Was there any startup founder who didn’t feel depressed when that happened? Another collective sigh shudders through the ranks of startup founders, as we grumble over our trifling grindstones. Instagram had 13 employees when they sold for a billion dollars. Yes, depressed. They’re next!
A Smart Bear: Startups and Marketing for Geeks
JUNE 4, 2013
Is your startup an expression of your own identity and vehicle by which you are master of your destiny, or are you randomly iterating into a different identity, some other destiny? I love the Lean Startup movement because it demands introspection and honors data. But I worry that the pendulum can swing too far.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 21, 2011
It’s among the most-asked questions on startup forums, and an issue we’re dealing with right now at WPEngine as we bring on new employees: How do you decide how much equity (shares) to give a new employee or partner? Hard to know, but an important question for a bootstrap startup to answer! What about $Y/mo?&#
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
At AppSumo , another Austin startup with startling growth, Noah Kagan ( this guy and that guy ) talked to 0 people initially, but maintains ruthless pressure on a tight and measurable product. More cooks in the kitchen — at this very early stage — is not better, because design is not a field for the Wisdom of the Crowds.
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
This is a choice that every startup founder must make , so I’d like to dig in deeper. Market risk is most startups’ biggest risk. Pivotability Nowadays everyone agrees that it’s both likely and healthy for an early-stage startup to be on the lookout for an intelligent pivot. I disagree.
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