A Smart Bear: Startups and Marketing for Geeks

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How to simplify complex decisions by cleaving the facts

A Smart Bear: Startups and Marketing for Geeks

Nevertheless, this example demonstrates that, even in the absence of data (which is frequently the case, especially with early-stage startups), this technique helps us arrive at a clear and sensible decision. In this case, quantification of the upside/downside would also lead us to a clear winner of doing feature Y.