A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working. Often an early-stage startup has large-effect optimizations lurking all over its website. Maybe your ads suck?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
I figured the real problem now was scaling my web application with the influx of new users and handling the overwhelming number of requests to pay me. Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 25, 2016
Nevertheless, this example demonstrates that, even in the absence of data (which is frequently the case, especially with early-stage startups), this technique helps us arrive at a clear and sensible decision. In this case, quantification of the upside/downside would also lead us to a clear winner of doing feature Y.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
And that’s really important for an early stage start-up to be able to move as fast as possible etc., Interviewee: Well, I’m talking web development. I haven’t really developed any web applications. It’s a web app that I want to do. Or are you building a web app to service a non-tech field.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2012
Supposing this client is an early-stage startup — even if funded — the most likely event is that they stiff you! Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. But “lost interest” and a premium doesn’t solve the biggest problem with these terms.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
More cooks in the kitchen — at this very early stage — is not better, because design is not a field for the Wisdom of the Crowds. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. ” More than 15 and you’ll have too many voices not converging on simple truths.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 4, 2012
Unique / Interesting Here’s another email I got today: Dear Jason, Based on your commitment to innovation, I’d like to introduce my web startup to you. PRODUCT is an early stage web application that enables content creators to playfully combine multimedia from anywhere on the web through a shared, virtual whiteboard.
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