VC Cafe
FEBRUARY 7, 2011
While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….
Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first input is CAC.
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YoungUpstarts
NOVEMBER 6, 2019
Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.
ConversionXL
MARCH 29, 2017
Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), via Ecommerce Growth Masterclass). Growth Engineer. Even at large companies, that number only increases to 42%.
Up and Running
JULY 26, 2016
For ecommerce, this is based on transaction size, commission, and chances of the user returning. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).
Occam's Razor
DECEMBER 6, 2010
My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.
Occam's Razor
AUGUST 22, 2011
I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. How Do I Measure Success?
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