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6 Simple eCommerce Checkout Strategies to Improve Sales

Up and Running

But here’s some good news; there are a ton of ways to optimize your eCommerce checkout process. . Today, we will reveal six simple strategies you can use to reduce abandonment and increase sales. You can increase sales if you are consistent with your pricing from the moment a customer looks at a product through the checkout process.

eCommerce 147
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418
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Business models for ecommerce 2.0

The Equity Kicker

Andy Dunn from Bonobos wrote yesterday about the dominance of Amazon in what he calls ecommerce 1.0

eCommerce 120
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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80
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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

and even Messenger is being used by companies to interact with consumers (both pre- and post-sale). Twitter has teamed up with a number of eCommerce partners to make it all possible (and seamless). You can run Twitter-only sales, host flash sales, product releases, etc. But eCommerce? Image Source.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Early this year Amie Fineberg, who has been my amazing assistant for over 10 years, mentioned that she and several other employees at Benchmark had fallen in love with a new ecommerce service, and that I might want to check it out. Fundamentally, we share the common concern that many of the new “Ecommerce 2.0”

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Zulily – one of the fastest growing retailers of all time

The Equity Kicker

I knew that Zulily , which Crunchbase describes as ‘A daily deal site for mums, babies and kids’ is an amazing ecommerce success story which IPO’d last year with a valuation in the billions. As you can see from the chart below they went from a standing start in Q4 2010 to a forecast $1.1bn in net sales last quarter.