Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), Guyana, anyone? Even if they give you conversion rate benchmarks. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):
133 
Let's personalize your content