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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Before I started my business I went to a conference in Hawaii called Worthshop and one of the speakers was Jody Burr who talked about finding your inner CEO. We were in the midst of building our ecommerce store which does customised LEGO prints, and we needed a name. In the end the answer was right in front of us all along.

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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Take any metric you want. Pick any metric you want. I end up on the site below on the left.

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