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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Ad creative was also split tested.

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Is SEO Important For Every Business?

YoungUpstarts

Although one can spend limitlessly on Pay-Per-Click (PPC) to drive traffic to your website, at the same time optimizing your content bears far greater results. Take, for example; smaller Ecommerce sites are now ranking on top of major brands like Amazon on the search results pages. Advantages/Benefits SEO offers. Conclusion.

SEO 213
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Steps to Improve the Results of Google Ads

The Startup Magazine

Not every brand is leveraging PPC marketing these days, meaning that it could be a great opportunity to gain an advantage over your competition. The main point is that you need to persevere and continue looking for long tail keywords and ones that could be considered as hidden PPC marketing gems. Step #6 – Look at Competition.

PPC 111
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The Importance Of Company Branding And How To Market It

YoungUpstarts

Consumer behaviour is changing ; consumers who may have been hesitant to shop online before lockdown are now using the internet to purchase just about everything from their weekly shop to their favourite craft beer. Nevertheless, digital marketing has become more important than ever. Leverage proximity targeting.

Marketing 147
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. PPC Protect uses AI to help clients hide ads from botnets and other vicious online robots.

PPC 121
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. One of these days all web analytics vendors will migrate to the Asynchronous making the Internet a faster place to live in.

Analytics 122
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How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

Set up an alert using Mention that notifies me of any mentions (positive or negative) they might get across the internet. Blog eCommerce Resources Landing Pages Lead Generation' Holy crap that’s a hard one to beat. — Jan Dobson (@mytruself) July 10, 2014. Check out the reviews & testimonials on the same or similar products.