VC Cafe

FEBRUARY 7, 2011

While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

JULY 26, 2016

For ecommerce, this is based on transaction size, commission, and chances of the user returning. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it). Google AdWords or SEM (expensive). In a SaaS business, this is calculated based on churn. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Market Motive: Internet Marketing Knowledge On Tap. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. The Internet is full of case studies steeped in shitty math. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 External events. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

MAY 4, 2016

Further Reading: The Ultimate Guide to eCommerce Email Marketing. SEM Rush – Find profitable key words. SEO 2016: Learn search engine optimization with smart internet marketing strategies. ActiveCampaign – Fully integrated solution for intelligence-driven marketing and sales. Email Design Best Practices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. The internet is full of case studies steeped in shitty math , and most of it (if they even release full numbers) is because they judged a test on like 100 visitors per variation and 12 vs 22 conversions. PPC/SEM campaign. for Control. End: no difference.

Technical Review 48

Technical Review Analytics Framework Software Review 48