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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. Deep breath.

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5 Legal Requirements to Keep in Mind for Your Small Business Website

Up and Running

The term “personal information” means different things based on each specific law, but it can include name, email address, phone numbers, addresses, and even IP addresses in some cases. . eCommerce transactions & compliance. This is why most businesses will place a link to the privacy policy page in the footer of the site.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

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Why Age Verification Matters To Online Businesses

YoungUpstarts

This could be anything from adult webcams to violent video games to the ecommerce portion of a vaping website. Now you’ve prevented an illegal sale to someone using the ID of a legal buyer. You’ll also prevent the sale of items to an unrelated adult who stole someone else’s wallet.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is eCommerce tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Duplicate eCommerce Data Not Filtered.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

That way your VC meeting becomes a sales lead AND the VC can get input from a trusted source (a portfolio company) without having to immediately commit more time. These are artifacts of a sales process designed to get you back in front of the VC and have further engagement. Compelling.

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