ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Not many are doing it.

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? customer retention ).

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. 11- Paying attention to metrics. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. Additionally, eCommerce sites have paved the way for brands not only to sell their products on their online shopping site but also on Amazon, Facebook, etc. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

YoungUpstarts

MAY 12, 2017

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. Also, there has been a huge surge in the use of ecommerce platforms lately. Using dashboard metrics, appointed officers within your organization would be able to identify opportunities likely to come up in the near future.

Startup 124

Startup Retention Cloud Affiliate 124

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

Both Sides of the Table

DECEMBER 27, 2011

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of Many eCommerce companies are in fact, middle men. Investors value growth. Your revenue is the $75 million you got paid in booking fees.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Before strategizing or revising your email copy, ask four questions.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? Another example could be on an eCommerce site. Leading Indicators or Lagging Metrics.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Will this cohort help me improve that metric?”. Let’s look at an example from an eCommerce company and what cohorts are valuable to them.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Your hypothesis.

Marketing 48

Marketing Distribution Retention eCommerce 48

A Crowded Space

FEBRUARY 24, 2021

That is why we ensure the 1099 workers who work their way up the ranks on the platform and showcase very positive metrics are eligible to transition to the W2 side if that is something they would like. The biggest driver for soona to do this is photographer retention. For Faber, supply quality is everything.

Retention 78

Retention eCommerce Salary Metrics 78

Up and Running

MARCH 12, 2018

To make the right decision, think of two metrics: retention rate and lifetime value. Should you try to coax wayward shoppers back to their cart to finish their purchase? Or maybe focus on attracting new, more confident customers? So roll up your sleeves and work to correct your mistakes.

Technical Review 110

Technical Review Sales Email Retention 110

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Custora for eCommerce (Highly recommend). RJMetrics for eCommerce.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Whether you’re working for a mom and pop shop with low revenue or a $500M a year ecommerce giant, the work you put into get results is the same. Lead quantity can be a vanity metric. It’s a huge issue.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

JUNE 16, 2015

Here are some top-line metrics that I think are worth shooting for: For marketplace businesses: $5M-$10M in annual GMV run rate. For ecommerce: >$500K revenue/month. In terms of other metrics, some ideas: At least 6 months of cohort data that shows solid retention over time and signals a strong LTV relative to CAC.

Boston 120

Boston Syndicate Syndication eCommerce 120

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition. How can you apply experimentation?

SEO 134

SEO Metrics Analytics Search 134