The Equity Kicker

NOVEMBER 26, 2014

It’s been troubling me recently that at first glance the trend towards mobile and the trend within mobile towards apps mitigates against startup ecommerce companies. Ecommerce discovery would then be through the cards of other services.

eCommerce 133

eCommerce Mobile Social Media Advertising 133

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Like everything in life, you want a balanced portfolio (left). Search is always big for everyone. Find high bounce rates for one segment (Paid Search) and look at other segments (Display) where pages have low bounce rates.

Analytics 159

Analytics Search Campaign eCommerce 159

The Equity Kicker

FEBRUARY 14, 2013

Subscription ecommerce has become quite a hot business model over the past couple of years, perhaps reaching peak hotness 6-12 months ago. Phil Wilkinson, the founder of Kopi, is an old friend and we were discussing characteristics of good ecommerce subscription businesses over lunch yesterday. Gross margins of 30%+. Manageable churn.

eCommerce 133

eCommerce Curation Acquisition Portfolio 133

Hearpreneur

JANUARY 25, 2023

3- E-commerce Photo Credit: Carter Seuthe With the launch of 5G internet, I think eCommerce will boom in 2023. Many of our clients have expressed an interest in using video as part of their online marketing efforts, and we have seen firsthand the impact of videos on search engine results. Thanks to Gary Gray, CouponChief ! #28-

Software Review 118

Software Review Technical Review Artificial Inteligence Entrepreneur 118

Hearpreneur

JANUARY 19, 2022

6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. To beef up our finances during the pandemic, we pivoted from being exclusively focused on the rankings and performance of our own portfolio sites to doing it for others as a service.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

The Equity Kicker

OCTOBER 1, 2015

A Fireside Chat with Bill Gurley of Benchmark: The Future of Ecommerce — September 15, 2015 from Sailthru on Vimeo. If you’ve got the time and you’re interested in ecommerce I highly recommend watching it yourself. Gil Dibner recommended this video with Bill Gurley in a recent post about the five forces of venture capital.

eCommerce 60

eCommerce San Francisco Customer Portfolio 60

ConversionXL

MAY 6, 2021

That’s not the case with WordPress, so you can create a beautiful ecommerce site and know that the blog is an integral part of the development process. The benefit of WebFlow is all your hosting is done by Webflow; there’s no need to search for hosting elsewhere. . A brief overview of Webflow.

Software Review 91

Software Review Technical Review Hosting SEO 91

Both Sides of the Table

SEPTEMBER 15, 2014

Periodically we do portfolio reviews to evaluate whether we have enough diversified risk across the fund. If we’re doing too many deals in eCommerce or healthcare IT we might ask whether we’re seeing enough deals in other categories. And I believe this process is very healthy even when it doesn’t feel good.

Technical Review 362

Technical Review America Partner United States 362

The Next Web

NOVEMBER 17, 2013

Instead of building fancy technology from the outset, they’re hacking together inexpensive online tools such as online forms, drag-and-drop site builders, advanced WordPress plugins, and eCommerce providers. The key is to always search for what you want before reinventing the wheel. The hidden treasures of WordPress.

Artificial Inteligence 167

Artificial Inteligence Cofounder Startup Widget 167

ConversionXL

DECEMBER 7, 2016

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Where Can You Use Recommendations? Main Page Recommendations. Popular Products.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

OCTOBER 30, 2014

It was also found that “Engaged” customers received 3-4 (or more) reviews of their portfolios and were taking part of on-going conversations where their advisor was soliciting feedback and asking for actual input. Blog eCommerce Resources SaaS Resources' Read the full case study here.). appeared first on ConversionXL.

Programming 107

Programming Marketing Analytics Portfolio 107

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. A week or so ago, we launched the Key Hire Wire at First Round.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

crowdSPRING Blog

MAY 10, 2013

6 Interesting Facebook Tricks You Might Not Know | Search Engine Journal – [link]. 15 Beautiful and Awesome Examples of Portfolio Designs | Silky Designs – [link]. Tips for Designing a Fabulous Ecommerce Website | Dezine Robotics – [link]. Designing Search: Displaying Results | UX Magazine – [link].

Social Media 93

Social Media Small Business Design Media 93

Up and Running

DECEMBER 17, 2014

Trello also maintains a super creative blog that will show you how you might use their product: to take the stress out of the holiday season, to plan an office party, to search for a job, and to plan a meal. Our in-house eCommerce manager would probably shoot me for recommending this, but it truly is another of my favorite extensions.

Entrepreneur 153

Entrepreneur Email SCRUM Stock 153

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. It’s in Google’s self interest to provide the best search experience for the user. You’d think conversion optimization and SEO should play together nicely, right?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

The Startup Magazine

JUNE 26, 2018

1) Make it Flexible and Extendable: A good business name should be flexible and extendable: able to accommodate a growing portfolio of additional products, services or territories. A Google search for your business name may place you in page 3 with alternative or similar suggestions in pages 1 and 2. Any known negative connotations?

Naming 70

Naming eCommerce Startup Database 70

Duct Tape Marketing

NOVEMBER 5, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. It’s a completely free tool, it’s really simple and easy to use, and it allows you to claim and really tailor your listing on Google Search and Google Maps.

Small Business 35

Small Business Search Dallas Vertical 35

Both Sides of the Table

APRIL 28, 2010

Other players such as Obopay have set out to focus on mobile person-to-person cash transfers, mFoundry (a GRP portfolio company) has focused on mobile banking and a mobile wallet and one of my favorite companies m-via is focusing on mobile remittances (right now between the US and Mexico). Read more: TechCrunch. Wildfire Interactive.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

VC Cafe

FEBRUARY 9, 2022

This edition includes maps of Israeli startups building the Metaverse, Insurtech, Martitime tech, Proptech and Contech, Digital Health, Smart Logistics and Supply Chain, Sports Tech and ecommerce. eCommerce and retail tech. TLV partners published this handy map of Israeli ecommerce startups. Metaverse tech. Sports tech.

Technical Review 210

Technical Review eCommerce Startup 210

Genuine VC

FEBRUARY 3, 2011

My advice: search for heat, but don’t follow - evaluate. The right approach is to think broadly but network and search to ask specifically. DOs for a systematic rather than haphazard startup job search: Pick a specific vertical or theme (e.g. ” It’s too generic and won’t right any bells.

Startup 148

Startup Portfolio Later Stage Hiring 148

Both Sides of the Table

FEBRUARY 28, 2018

I will use some examples from Parachute and some other portfolio companies to give you examples from our experiences of watching successful brands grow. Of course you can go to Amazon if you know what you want to buy and you have a very efficient ability to search for and purchase the product.

Curation 296

Curation Los Angeles Differentiation Channel 296

mashable.com

OCTOBER 16, 2010

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. More and more VCs have deals in their portfolios that have long outlasted their investment value, and more and more VCs are seeking to unload these deals, at a loss, as reverse merger vehicles.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. You can also search for other stuff, like custom reports or attribution models.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. Search Queries: Get Your Organic Keyword Data Back! Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. Custom Dimensions: Deeper Unique-You Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

Up and Running

FEBRUARY 9, 2016

Searching for the perfect products, finding a color scheme that speaks to you, building a brand that embodies the style and look you love—if starting an online boutique sounds like heaven to you, I’m not surprised. Need more info before you pick your eCommerce platform? Should You Sell on Etsy, or Build Your Own eCommerce Site?

Curation 60

Curation Social Media eCommerce Naming 60

Hearpreneur

OCTOBER 30, 2015

I was searching the internet for hours hoping to find the perfect gift to commemorate a special date in the life of my fiancé, Steve. I am applying my nearly 20 years worth of experience working with a portfolio of clients who are all women led and fall within the fashion, wellness and non-profit categories.

Entrepreneur 48

Entrepreneur Australia Software Review LLC 48

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). You can even get great first-step guidance about how to rebalance your portfolio from that last column. Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For example if I were to measure impact of branding campaigns for this blog (remember it has no ecommerce of any sort) then this is how the report would look: My macro conversion is to add to my current total of 27,300 RSS feed subscribers.

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. Like you don't usually get introduced to, Hey, here's John, our new paid search manager.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

AUGUST 13, 2012

Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. Roll that out to your entire portfolio (or to a subset as a controlled experiment) and measure conversion improvements.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Rob Go

NOVEMBER 15, 2016

This is something we think a lot about given that we are exclusively seed stage investors, and we’ve written a fair bit about it in the past (see here for a data driven post on the seed to series A dynamics in our portfolio). You are searching for stuff that is repeatable and scaleable.

Product 28

Product Seed Stage Seed Money Metrics 28

ConversionXL

JANUARY 9, 2019

For example, the icons in Inc.com’s top nav are easily recognizable for their readers: a magnifying glass refers to the search bar, the human figure leads to a profile page, and the hamburger menu brings up more navigation options. A portfolio of UX work. The URL in the upper-left-hand corner provides an easy way to see more items.

Design 131

Design Software Review Audio Technical Review 131

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). For non-ecommerce content based websites here’s another obvious behavior metric: Depth of Visit = percent of email campaign visits that last longer than xx pages.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JUNE 11, 2014

Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. A search for "sales automation" shows a link for Zoho, leading me to the site below left. But for a search query stuffed with think intent , they have created a do page. I end up on the site below on the left.

Design 150

Design Software Review Technical Review Mobile 150