ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Product descriptions.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

AUGUST 5, 2014

Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did not have a search functionality that was easy to find. Another survey by SLI which interviewed 160 eCommerce found that 62.5%

Search 107

Search Design eCommerce Technical Review 107

Up and Running

NOVEMBER 1, 2017

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101

Product SEO Search Engineer 101

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. This is known as a “join key.”

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. It is also rude. Again, important.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

SEPTEMBER 7, 2010

The top ten of anything rarely changes (except in rare circumstances like a sale or on a pure content – think news – site). On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. The problem?

Analytics 109

Analytics Web Peru Argentina 109