Both Sides of the Table

AUGUST 28, 2009

Reporters were no longer interested in talking about B2B eCommerce. I know that we haven’t brought in revenue as quickly as we had hoped. They haven’t hit their revenue targets. Join because you’ll make a good not great salary. Our business development discussions took longer than planned. Believe me.

PR 331

PR Software Review Ireland Germany 331

The Startup Magazine

JUNE 1, 2023

We’re hitting record revenue months, weeks, and margins. There are startups out there that are valued at a billion dollars, but because of employee salaries, assets, etc. Don’t be afraid to pivot The collapse of SVB spurred us to do a deep evaluation of how we’re generating revenue and value for customers.

Early Stage 112

Early Stage Los Angeles Silicon Valley Cofounder 112

YoungUpstarts

MARCH 17, 2019

Afterall, no one said you need to be in an office for nine hours a day to be productive and earn a great salary. Don’t Count Out Online Retail (Ecommerce) Just Yet. There’s a lot of talk about how ecommerce has lost its ability to generate serious full-time income for at home business owners. This is not true. Definitely!

eCommerce 113

eCommerce Affiliate .Net Portfolio 113

Babbling VC

FEBRUARY 17, 2013

Our customers come from the eCommerce, online banking and online payment industries. You will be responsible for their hiring and will carry responsibility for total revenue of the sales department. . Competitive base salary dependent on seniority as well as a variable compensation component on top. . Your qualifications: . -3

Sales 65

Sales Russia Sweden France 65

Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. Before layoffs, cut all salaries by 20%. Cut CXO salaries by at least 30%.

South Korea 333

South Korea Salary Business Model China 333

Startup Professionals Musings

APRIL 6, 2016

With one of the new free tools and a dose of sweat equity, you can create a website for almost nothing -- and you are on your way to success with ecommerce, your latest invention or personal services. Favor profitability over revenue and user growth. With the advent of the Internet, the size and address of your office is irrelevant.

Bootstrapping 120

Bootstrapping Hockey Stick Sweat Equity Intellectual Property 120

Startup Professionals Musings

NOVEMBER 9, 2015

The cost of entry to entrepreneurship is lower than ever, due to smartphone apps and powerful free tools to create websites and ecommerce offerings. Creative and determined entrepreneurs always find ways to get people to work for equity, barter services or share later revenue rather than pay cash up front.

Bootstrapping 120

Bootstrapping Cofounder Equity Agile 120

ConversionXL

MARCH 3, 2016

Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. What this report will tell you: If you’re running an eCommerce site, this report is essential for day-to-day use. In other words, revenue minus marketing / acquisition costs (i.e. revenue, profit).

Analytics 48

Analytics Customer PPC Metrics 48

This is going to be BIG.

NOVEMBER 28, 2011

They have lots of revenues, high growth, funding, etc. You probably didn't have that much time getting meetings and you probably got paid a pretty normal salary. Here are some of the tradeoffs when jumping into the startup world or choosing your next job: Certainty of Company Outcome.

Non-Compete 115

Non-Compete Design Hiring Incubator 115

YoungUpstarts

JULY 23, 2014

All software is supposed to save time, raise revenue, cut costs and boost productivity, but we now know how difficult it is to meet those goals. New wave tech companies like Facebook, Google and Twitter have to hire thousands of developers with six-figure salaries to offer products that work well. Build-it-Yourself to Do-it-Yourself.

Software 248

Software eCommerce Software Developers Software Development 248

The Equity Kicker

OCTOBER 8, 2012

According to Paul most startups should look at revenue growth, but active users is a good proxy for companies that aren’t charging their customers (yet). Many of those milestones will be growth oriented, but they often centre on hitting round numbers – e.g. $10k or $100k per month in revenues or 1m active users.

Silicon Valley 149

Silicon Valley IPO eCommerce Valuation 149

Austin Startup

NOVEMBER 25, 2018

It was then profitable, but of course we weren’t paying ourselves salaries (unlike my consulting gig). I built the eCommerce engine myself and self-funded the business. The margins were small given the competition (~10–20% depending on the item), but I grew the revenues at a pretty impressive clip and sold the business two years later.

Bootstrapping 48

Bootstrapping Austin Equity Cofounder 48

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 6, 2019

For this article, we asked 14 SaaS CEOs a simple question: “How much did you spend on your MVP before you had your first dollar of revenue?”. Rejoiner , an email platform for ecommerce sites, began as a side project. The MVP took around four months to build, during which time the company earned no revenue. Qualified.io

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

Up and Running

JULY 31, 2014

Think about big categories: salary, marketing, sales, rent, utilities. In terms of calculating customer acquisition cost, our question is, should they include sales, salary, sales commission in that cost or other sort of overhead. In a restaurant, you need to understand table turns, average revenue per table. Cash is king.

Software Review 74

Software Review Sales Acquisition Small Business 74

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). We all want to rank for the terms: YouTube, Facebook and Google (true story, something for another blog post) but in the end it’s all about driving the revenue forward for a business. How do you prioritize?

SEO 134

SEO Metrics Analytics Search 134

Up and Running

AUGUST 21, 2014

One of the biggest mistakes people do is they are trying to build things very quickly and as you put together forms, integrate newsletters, and email marketing tools, integrate shopping carts, and different eCommerce tools, oftentimes people don’t put the proper tracking in place. All you can do is fix it going forward.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

NOVEMBER 6, 2019

For this article, we asked 14 SaaS CEOs a simple question: “How much did you spend on your MVP before you had your first dollar of revenue?”. Rejoiner , an email platform for ecommerce sites, began as a side project. The MVP took around four months to build, during which time the company earned no revenue. Qualified.io

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Occam's Razor

AUGUST 11, 2015

It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. You can use the same process, for your hardcore ecommerce money making venture, to identify actionable insights. All you people (like me) with non-ecommerce websites, hang in there. We'll come back to it.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JULY 15, 2014

Raise your hand if you would like to get extra revenue with an ROI of 1300% , that is for every dollar you invest you get back 14. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7

Affiliate 111

Affiliate Programming Marketing Software Review 111

Hearpreneur

OCTOBER 30, 2015

Starting my own business has given me a freedom I never had before and a control of my destiny that no salaried job could never offer. This was, instead, monthly recurring revenue and a real product. Thanks to Pascal Culverhouse, The Electric Tobacconist Ltd. #8 8 – I Saw the Struggles of My Father. Image Credit : Desmond Lim.

Entrepreneur 48

Entrepreneur Australia Software Review LLC 48

Occam's Razor

OCTOBER 16, 2007

For your website if you analyze internal site search using tips provided in this blog post then your salary will increase by $10,000 in 12 months , because based on the insights from these reports conversion rate and customer satisfaction score will improve and the result will be a incremental $1.5 million dollars of revenue for your company.

Analytics 101

Analytics Search Metrics AJAX 101

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Financial summary : Project your revenue for the first few years. Companies that become a big subset of your revenue are likely strategic alliances, though, which is a later section. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Occam's Razor

AUGUST 8, 2011

The chance to understand what is actually driving business value (you know: the thing that pays your salary!). So often we tend to obsess about acquisition (impressions and clicks and visits and abc), and sometimes we care about outcomes (revenue and conversions and xyz). It is rare that we care about behavior. You need all three.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month?

Analytics 68

Analytics Metrics Search Florida 68

Up and Running

SEPTEMBER 15, 2015

If I wanted to outsource back office operations to the Philippines, the cost would range from 7 to twelve dollars per hour, and this includes salaries, benefits, power, internet, rent, and contingencies. For example, you are running an eCommerce business that sells specialty toys. And it’s not just about cost savings.

Small Business 60

Small Business Non-Compete Europe Philippines 60

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Say, email marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

SEPTEMBER 30, 2020

deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

The Next Web

SEPTEMBER 16, 2012

Can you live off this (likely lower) salary? What salary are you hoping to earn? The best general rule of thumb is that if your role is to generate revenue for the company, then you are in Bucket X. If your role is not actively creating revenue, then you are in Bucket Y. Do you believe in the company’s mission?

Stock Options 141

Stock Options Startup Stock Salary 141

ConversionXL

NOVEMBER 14, 2013

Lets say you run an ecommerce store with an average transaction value of $50. It’s like saying “I don’t want to learn how to code, can I just get a top developer salary without it?” Higher revenue / conversions are more important than boss’s wife liking the sliders. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Form submissions (leads).

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

NOVEMBER 13, 2019

Out of that result, we created a client with more than €5 million in revenue.” This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. But with them, we’ve scaled revenue by several millions per year and set the stage to scale farther.” Some are still online today.)

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

FEBRUARY 7, 2011

Bring customer-centricity to your analysis, take your understanding of that data and now identify all the Macro and Micro Conversions in your web analytics, measure holistic success and celebrate the massive acceleration of your salary! This will cover 2% of the traffic, but of course it is all your revenue. I LOVE doing this.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

NOVEMBER 13, 2019

Out of that result, we created a client with more than €5 million in revenue.” This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. But with them, we’ve scaled revenue by several millions per year and set the stage to scale farther.” Some are still online today.)

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

FEBRUARY 1, 2010

If possible, without violating HR policies, figure out what your boss's salary bonus is tied to. I could also have used $ Index or Per Visit Goal Value metrics if I were analyzing a non-ecommerce / content only website. Paul only cares about Revenue and all things connected to revenue. But I am not done yet.

Customer 98

Customer Analytics Metrics Acquisition 98