Both Sides of the Table

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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). The thesis was simple. Mom’s struggle to plan events and activities for their kids. We couldn’t have asked for a better fit.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

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8 Startup Lessons You Could Learn from Gotham Gal

Both Sides of the Table

After college Joanne worked for 4 years in retail apparel at Macy’s where she initially managed sales reps on the floor and then worked as a buyer of clothing. This is where she first developed sales skills. She doubled her salary by going into sales. to $12m in sales. “A lot of sales is innate.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So content distribution in the future looks more like an eCommerce business than a traditional media one. And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today.

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Web Second, Mobile First

Both Sides of the Table

They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. They are limited in size.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

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