Steve Blank

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Bonfire of the Vanities

Steve Blank

When I was in my 20’s, I was taught the relationship between marketing and sales over a bonfire. And once we went public, we hired a veteran VP of Sales from Honeywell. As we typically did, I printed up several thousand to send out to the sales force. Why don’t you come over to corporate. What the heck??” A marshmallow roast?

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

Sales pipeline/forecast. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.” If you were raising money, validate whether your investors are still on board – with the same terms – or at all.

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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

Dollar size of deals is sufficient to be profitable with direct sales strategy. Abhishek Bhattacharyya ( MSEE, Jun 2011) creator of WT-Ecommerce, an open source engine, Ex-NEC engineer. The goal was to figure out whether this product could become a company. The market is large enough for a scalable business. Xu Cui (Ph.D,

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

An AI can provide recommendations based on user behaviors used in ecommerce to provide accurate suggestions of products to users for future purchases based on their shopping history. Helpful for predicting numerical values based on different data points, such as sales revenue projections for a given business. Examples: Alexa and Siri.