Bonfire of the Vanities
Steve Blank
AUGUST 5, 2011
When I was in my 20’s, I was taught the relationship between marketing and sales over a bonfire. And once we went public, we hired a veteran VP of Sales from Honeywell. As we typically did, I printed up several thousand to send out to the sales force. Why don’t you come over to corporate. What the heck??” A marshmallow roast?
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