View from Seed

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Accelerator Spotlight: nudgem

View from Seed

Stelios has a compelling vision for nudgem that allows ecommerce merchants to gather data across the entire user journey and unify those data points to build enriched customer profiles for robust personalization.” ” – Melody Koh. Get to know the business. RH: How is your company planning to solve this problem? .

eCommerce 156
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Building a network is not the same as building a SaaS or ecommerce company. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s.

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For Startups, Where Does Brand Marketing Fit? [Traction #32: Nancy Go, Wayfair]

View from Seed

In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go. She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies. Visit wayfair.com to shop their store.

Marketing 120
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Foodtech Trends That Are Here to Stay

View from Seed

Farmers need to know how much to grow, distributors need to know how much to order and sell to maximize sales and reduce spoilage, restaurants need to order more efficiently, and consumers are demanding more transparency and less waste.

Memphis 256
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Friday Fun-ism: Value Creation and Value Capture

View from Seed

You can also see this in ecommerce companies, where much of the value gets captured by Google/Facebook and much of the remaining margin is eaten up by shipping, handling, service, returns, etc. Some companies can attract tons of happy customers, but have a hard time capturing the value that they create.