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The Best Programming Languages for Digital Marketers

ConversionXL

One of my former colleagues, Rob, is an SEM guru—with zero coding background. Best at : implementing tracking codes; every kind of web-development solution. JavaScript is one of the most frequently used programming languages in web development (besides HTML and CSS). How SQL solves real-world marketing problems.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If you’re just a content company your advantages are too small to win on the web. Take for example, an eCommerce company. But you don’t need to spend money on SEM. You have to have some of your own content formats and not just be an aggregator of talent. You must invest in technology.

SEM 150
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold. Faith rules.

Analytics 125
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Today is a good day to market to cheating spouses

Lightspeed Venture Partners

It’s an interesting example of the sometimes ideosyncratic seasonality of web businesses. When many online retailers are easing up on their online marketing and SEM, Mercantila is ramping up what it is willing to spend to reach new potential customers. apps Ecommerce seasonality'

eCommerce 109
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required. Display ads (cheap).

Revenue 60
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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124
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Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.