Hearpreneur

JANUARY 22, 2023

In recent years, eCommerce companies have begun to increase revenue by selling products directly via social media networks. 14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority.

Artificial Inteligence 121

Artificial Inteligence Technical Review Entrepreneur Social Media 121

The Equity Kicker

MAY 11, 2016

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. The alternative model of multi-brand ecommerce makes sense when products are commoditised (e.g.

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Up and Running

MAY 3, 2021

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? With the rise of eCommerce during the course of the pandemic, these habits will likely remain long after the world returns to any semblance of normality.

SEO 147

SEO Vertical Metadata Forecast 147

Up and Running

AUGUST 26, 2020

In the wake of COVID-19, businesses have been affected across almost every vertical. Also, consider highlighting eCommerce capabilities that you have available while offering free shipping. Focus on creating content that your consumers can enjoy while staying home and highlight any eCommerce capabilities you have available.

Marketing 171

Marketing Audience eCommerce Social Media 171

Lightspeed Venture Partners

FEBRUARY 3, 2012

The WSJ has a story on what goes into the price of a shirt that shows why so many of the current batch of hot apparel ecommerce companies (e.g. Shoedazzle*, Bonobos*, J Hilburn, Warby Parker, IndoChino etc) are vertically integrated. apparel Ecommerce' Lightspeed portfolio companies. Lightspeed portfolio companies.

Vertical 108

Vertical eCommerce Portfolio Channel 108

ReadWriteStart

AUGUST 18, 2020

Although many retail brands have already had their own eCommerce versions, many of them have been forced to adjust to the lockdown and create their online presence for the first time. The post-Coronavirus world is now experiencing a complex change affecting all the industries and verticals.

Global 179

Global Technical Review Analytics Mobile 179

The Equity Kicker

JULY 1, 2013

There’s a good post on Business of Fashion this morning which identifies four ecommerce models that are working in fashion: Social curation (which they helpfully define as ‘product discovery and connecting people to inspiration’). Vertically integrated ecommerce. Business models Ecommerce'

eCommerce 102

eCommerce Curation Vertical Business Model 102

YoungUpstarts

MAY 14, 2018

Using free tools like Google’s Keyword Planner and Google Search Console can help you identify which search queries users are typing in to find your business and where gaps in content exist for your vertical. You’ll be knocking down walls and expanding in no time. Cooper Hollmaier is technical SEO manager at Visiture.

Small Business 173

Small Business Technical Review Social Media SEO 173

The Equity Kicker

DECEMBER 15, 2014

It’s amazing to see how fast mobile is taking share from desktop and great to see the UK leading other western markets, as we do in just about all areas of ecommerce. mCommerce works for high value as well as low value goods – fashion is a key vertical for mobile.

eCommerce 134

eCommerce Mobile Vertical Marketing 134

deal architect

JUNE 3, 2017

This year though it struck me that over 95% of her 355 slides focused on consumer world – digital advertising, ecommerce, ride-sharing, gaming. The “vertical” growth in. I love Mary Meeker’s annual Internet Trends report. wearables and digital healthcare etc.

Vertical 247

Vertical eCommerce Advertising Internet 247

The Equity Kicker

MAY 23, 2014

Andy Dunn from Bonobos wrote yesterday about the dominance of Amazon in what he calls ecommerce 1.0 Proprietary merchandise – e.g. vertically integrated retailers like Bonobos and WarbyParker. Proprietary experience - e.g. companies that offer amazing discovery experiences like RenttheRunway , Shoedazzle and Birchbox.

eCommerce 120

eCommerce Business Model Flash Curation 120

Start Up Blog

JANUARY 17, 2019

Will houses need drone delivery pads for ecommerce and drone landing pads for our personal flying machines? What will kitchens look like when automated vertical gardens in offices and houses are common? This is a micro-sample of some of the changes we know are coming. They’ll be more we can’t even imagine yet.

Audio 83

Audio Technical Review Vertical eCommerce 83

The Equity Kicker

SEPTEMBER 27, 2013

Jeff Richards of US VC fund GSV Capital has a good post up today: Content, Community and Commerce: Why Verticals Win. His investment thesis is that vertical platforms combining content, community and commerce will make great investments over the next period, and he cites existing portfolio companies including Houzz as good examples.

eCommerce 109

eCommerce Community Silicon Valley Vertical 109

ConversionXL

JANUARY 5, 2017

eCommerce product filtering, when done right, can solve both issues. What is eCommerce product filtering? eCommerce product filtering helps your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category).

eCommerce 108

eCommerce Product SEO Search 108

ConversionXL

APRIL 30, 2019

People have a fixed idea of what an ecommerce site should look like. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. Diverting from those is a risk, no matter how imaginative or striking the design. Key takeaway: Make your web design simple and familiar. Follow conventions. It takes 2.6

Design 132

Design eCommerce Search Chile 132

The Equity Kicker

NOVEMBER 4, 2015

Kara Nortman of Upfront Ventures has just published an interesting and well grounded post on the future of ecommerce which got me thinking about where we see opportunities. Once again there are other verticals that are still ripe for disruption, including many of the ones listed as open under Brandtech.

eCommerce 60

eCommerce Vertical Partner Naming 60

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market.

Marketing 110

Marketing Product Audience Equity 110

The Equity Kicker

MAY 19, 2015

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. That creates space for startups to build discovery experiences focused on specific verticals. Good examples include Houzz in interior design, Thread.com and Stylect in fashion, and Top10 in travel.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

The Equity Kicker

MARCH 20, 2012

These squat orange robots automate part of the shelf picking process for ecommerce companies. This is interesting because it is another move by a major internet company to vertically integrate its value chain. Yesterday Amazon announced the $775m acquisition of robotics group Kiva Systems.

Vertical 100

Vertical Acquisition eCommerce Video 100

ConversionXL

OCTOBER 21, 2013

Managing shopper experience for medium-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful. This seems like a no-brainer, but I still only see a few ecommerce sites effectively using it; save your user’s order information.

Revenue 124

Revenue Caching Software Review eCommerce 124

The Startup Magazine

MARCH 6, 2020

If you’re in this kind of vertical, it’s a great place to strut your stuff. If your brand is a lifestyle or eCommerce company, you may want to consider how you can use social media to reach your target market. For many industries like health, science, and technology, conferences are their Superbowl. Via social media.

Social Media 142

Social Media SEO Affiliate eCommerce 142

Version One Ventures

APRIL 19, 2016

If you’re not familiar with Shippo, they’re a shipping API for ecommerce platforms and stores: stores can check rates across multiple carriers, get discounted shipping labels, track parcels, etc. Shippo integrated with USPS ePostage , making them one of only a few public APIs for purchasing US postage online.

Portfolio 60

Portfolio San Francisco API Software Review 60

The Startup Magazine

JUNE 1, 2023

During his six years at AxleHire, Sokolovsky worked to push AxleHire into new verticals and sustainability partnerships. Sokolovsky also operated an on-demand food delivery startup based in Berkeley, before entering eCommerce logistics.

Early Stage 118

Early Stage Los Angeles Silicon Valley Cofounder 118

The Equity Kicker

JANUARY 22, 2013

However, this news is a reminder of how comprehensively online (particularly Amazon) is winning out over traditional retail in some verticals. Amazon, the poster child of ecommerce success, excels on all three axes. Ecommerce entrepreneurs in other verticals could look for analagous opportunities.

eCommerce 112

eCommerce Vertical Stock Distribution 112

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

MARCH 9, 2016

Typically, when people think of false bottoms, they think of vertical scrolling. Is the site for ecommerce, editorial or news? Since vertical scrolling is more familiar to most people, let’s start there. When’s the last time you visited an eCommerce site and the cart wasn’t in the top right-hand corner?

Cost 48

Cost Vertical Portfolio Design 48

Up and Running

FEBRUARY 26, 2021

For example, if you wish to check eCommerce , Google Trends will provide you with two options Search Term and Topic. For example, if you type in “eCommerce” and then compare it against “Blog,” you will notice that the overall interest of people in blogging is much higher than in eCommerce.

eCommerce 103

eCommerce SEO Search Engineer 103

ConversionXL

OCTOBER 14, 2014

Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Blog eCommerce Resources Lead Generation SaaS Resources' But the client LOVES it! (“See, looks like Stock wasn’t so bad after all, was it Mr. Designer?”). Photograph. Meet The Everywhere Girl. appeared first on ConversionXL.

Stock 129

Stock Software Review Lead Generation Arizona 129

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

View from Seed

JUNE 23, 2022

Influencer Direct puts the tools to create their own eCommerce business directly into the hands of influencers.” However, influencers currently don’t have easy access to purchase high-quality products wholesale from brands nor do they have the time or skills to run their own eCommerce businesses. ” – David Beisel.

DC 156

DC Cambodia eCommerce Social Media 156

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source.

Retention 115

Retention Customer Developer Programming 115

View from Seed

AUGUST 30, 2017

Wayfair and Houzz are changing the way consumers find and shop for furnishings, but ecommerce is underpenetrated in this category, and the promise of VR and AR to create a step-function change here is still a little ways away. But it’s coming. Source: Google Finance).

Denmark 244

Denmark Vertical eCommerce Internet 244

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source.

Retention 112

Retention Developer Customer Programming 112

View from Seed

MARCH 15, 2018

Often, these startups tend to fall in areas like home , food , apparel , transportation — but fitting squarely within a specific vertical isn’t a requirement. . NextView is not an AR/VR, blockchain, AI — or even ecommerce — fund. Where can the blockchain enable new financial structures and contracts?”

Technology 120

Technology Artificial Inteligence Marketing Vertical 120

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source.

Retention 98

Retention Customer Developer Programming 98

The Equity Kicker

JUNE 1, 2015

Thinking about ecommerce and marketplaces where we focus, general purpose companies like Amazon and eBay were market leaders as internet adoption passed through 10-20%, but then as other categories of commerce have come on line it seems to me that we’ve seen the same movie play out over and over.

Technology 60

Technology eCommerce Vertical India 60