Thu.Sep 01, 2016

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How To Turn An Email Subscriber Into A Loyal, Paying Customer

Duct Tape Marketing

How To Turn An Email Subscriber Into A Loyal, Paying Customer written by Guest Post read more at Duct Tape Marketing. “The money is in the email list”. This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start.

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What to Make of Andreessen Horowitz’s Returns?

Both Sides of the Table

Rolf Winkler wrote a piece in the WSJ about A16Z’s returns in which he says they “lag behind Sequoia, Benchmark and Founders Fund.” Scott Kupor of A16Z responded with a comprehensive overview of valuation methodology in a post that while accurate feels more targeted at sophisticated Limited Partners (LPs) who invest in funds. Let me offer you an insider’s take.

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Insiders

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Sparking all kinds of discussions about man and machine

deal architect

They say the modern day author is cursed because he/she has to compete with short attention spans and many competing forms of content. I say the modern day author is, in reverse, blessed with all kinds of instant feedback. Imagine.

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Get In Touch With A Real SEO Expert Who Can Help

YoungUpstarts

It is actually surprising for veteran SEO professionals to see people claim that they would ensure the best rank for a site within a month! The truth is that a new site would need to go through a systematic process of registering itself on the Google radar to get noticed. It would always take more than a month from scratch, but one needs to hold on to consistency.

SEO 101
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Why you shouldn’t try to innovate anything from scratch

The Next Web

In 2010, Thomas Thwaites decided he wanted to build a toaster from scratch. He walked into a shop, purchased the cheapest toaster he could find, and promptly went home and broke it down piece by piece. Thwaites had assumed the toaster would be a relatively simple machine. By the time he was finished deconstructing it, however, there were more than 400 components laid out on his floor.

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Ten Life Science Startups to Watch in Austin

SiliconHills

By LAURA LOREK Reporter with Silicon Hills News Austin is home to a small, but growing biotech and medical technology industry with about 200 companies, according to the Greater Austin Chamber of Commerce. That number is sure to skyrocket in coming years as the city feels the full effect of the new Dell Medical School […] The post Ten Life Science Startups to Watch in Austin appeared first on SiliconHills.

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More Trending

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Hire on ability. Fire on fit.

Berkonomics

This is not necessarily the way we intend to behave as managers, but our headline reflects the reality of most experiences when viewed in retrospect. We carefully vet the potential hire for experience required. Ninety days or longer later, if that person is terminated by management, it often is for actions resulting from the person’s relationship with others in the organization more often than failure to perform the specific task for which the person was hired.

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Suggested Read on Artificial Intelligence: The Most Human Human

Mucker Lab

As part of this summer’s reading, I recently finished The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive , by Brian Christian. It was a wonderful read. Written way way back in the dark ages of 2011, it predates the current AI and bot boom that we are beginning to see, which in my opinion brings a nice perspective. Says Christian: “The Most Human Human is an award given out each year at the Loebner Prize , the artificial intelligence (AI) community’s most controversia

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11 Useful SEO Tips For Your Small Business Website

YFS Magazine

These tips will set you down the right path to search engine optimization for your small business.

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Rise of the Creative Robots? Not So Fast

crowdSPRING Blog

The idea that one day everyone’s jobs would be taken over machines is nothing new. In some ways, it’s already happened. The industrial revolution displaced any number of jobs by automatic a great deal of blue collar labor. As scientific development has expanded, though, what was once a rough economic transition for labor markets has been extrapolated in the context of AI, or artificial intelligence.

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When Is a “Mark” Not a Mark? - When it’s a venture capital mark.

Ben's Blog

The WSJ wrote a story today on venture capital returns that makes for great headlines but misses the “mark” (pun intended) on how venture capital performance actually works.

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Fresh from the SPRING: connexis

crowdSPRING Blog

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for connexis. Check out more great work on connexis’ profile page. Nicely done, connexis, nicely done!

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7 Essential Lessons For Social Entrepreneurs

YFS Magazine

For all our sakes, let’s do whatever we can to help social entrepreneurs thrive.

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New Yorker Longreads for the Holiday Weekend

Hunter Walker

I’m on vacation this week back East with my family. One of my personal anachronisms is a love of print magazines. Since so much of my life is spent in front of a screen, I can’t imagine reading longer articles or books in the same format I do email. There’s something comforting and familiar about the paper format for me (my first job was working in a bookstore!

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How to Be a Startup that Eats Its Own Dog Food

Austin Startup

Having a startup is kind of like having a dog. It may be hard to care for sometimes, but in the end it’s something you deeply love. And … Continue reading on Austin Startups ».

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New Yorker Longreads for the Holiday Weekend

Hunter Walker

I’m on vacation this week back East with my family. One of my personal anachronisms is a love of print magazines. Since so much of my life is spent in front of a screen, I can’t imagine reading longer articles or books in the same format I do email. There’s something comforting and familiar about the paper format for me (my first job was working in a bookstore!

Wyoming 49
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7 tips for cold-emailing investors

Hippoland

In the past, the venture industry was a closed club all-around. If you wanted to meet with a VC firm, you needed a warm introduction. Today, most investors would still prefer warm introductions, but this is starting to change, because: Investors now realize that great deals can also be found outside of typical Silicon Valley networks There are many more VCs now beyond the traditional firms; these VCs are hungry and are going to out-hustle traditional investors Many warm intros are often weak

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The startup career guide (new book coming soon)

The Startup Toolkit

Happy to be announcing my next book (there are actually two upcoming, the other is on content marketing). It’s a career guide for the startup world aimed at high school and university students. It’s basically a survey of the types of companies you can start, plus some tips on how to get started and avoid getting hurt while you do so. It’s organised around companies which pursue scale (a small chance at getting big), reliability (a big chance of getting profitable), and freedom

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Cash Flow: A Curated List of Everything You Need to Know

Up and Running

A solid understanding of cash flow is incredibly important to small business success. According to a U.S. Bank study, 82 percent of business failures are due to cash flow issues. For this reason, the topic of cash flow is extensively covered on Bplans—so much so that it can be hard to ensure that you’ve learned everything you need to know. To fix that, here are our top resources on cash flow.

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Spray and Pray Doesn’t Work: How to Identify and Target Micro Segments

ConversionXL

As marketers, we’re all trying to improve the customer experience and increase conversions. We have these things in common. However, some marketers are much better at doing so than others. What is comes down to is that delivering a single message to your entire customer base is an inherently flawed strategy. High-value customers, frequent browsers, seldom purchasers, brand enthusiasts and first-time visitors are all differently characterized and must be engaged uniquely.