YoungUpstarts
JUNE 9, 2015
by Alex Romanov, CEO of iSIGN Media. Influencing shoppers when they are close enough to respond is the key to any proximity marketing effort. The widespread excitement over beacon news announcements has marketers scrambling to climb on the bandwagon. Retailers get excited about new products and fail to balance enthusiasm with the knowledge required to handle the many shortcomings.
Brandanew
JUNE 9, 2015
You may have heard this on this blog before: Content IS a team sport. Yes. How to create internal brand ambassadors for your Startups thus, is not an option but a real need. But before we get there, here are a few interesting statistics to think about. Why Do You Need Internal Brand Ambassadors. 1. Lack of resources for Content Marketing : 42% US marketers reported a lack of human resources as their greatest content challenge.
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YoungUpstarts
JUNE 9, 2015
by Nigel Dessau, author of “ Become a 21st Century Executive “ “Would you tell me, please, which way I ought to go from here?”. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where—” said Alice. “The n it doesn’t matter which way you go,” said the Cat. “—so long as I get SOMEWHERE,” Alice added as an explanation.
Version One Ventures
JUNE 9, 2015
The virtuous cycle is the holy grail for online marketplaces. In this positive feedback loop, a high number of quality suppliers attract more customers; then more customers attract more suppliers to join. This cycle continues as a self-sustaining growth engine until both supply and demand reach critical mass to be “winner takes all.”. But how does a marketplace create the momentum for a virtuous cycle in the first place?
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
YoungUpstarts
JUNE 9, 2015
By Deirdre Maloney, author of “ Bogus Balance: Your Journey to Real Work/Life Bliss “ My, how we love our technology. Those cell phones. Those emails. Those texts. Those instant messages. And we should indeed love our tech. After all, it guides us as we explore new opportunities. It helps us stay connected. It gets us whatever answers we need — now.
SiliconHills
JUNE 9, 2015
Hive9, which makes marketing software, announced Tuesday it has received $5.4 million in funding from LiveOak Venture Partners and Silverton Partners. The Austin-based startup plans to use the money to hire five or more additional employees and for product development and marketing, said Darin Hicks, its CEO. “Hive9 helps companies concentrate their marketing spending on […] The post Hive9 Receives $5.4 Million in Venture Capital appeared first on SiliconHills.
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Eric Friedman
JUNE 9, 2015
One of the best parts about my events series Building The Sales Machine are the great nuggets I learn from speakers. The latest of which is the question of; “What is a roller coaster rep?” as told by Bryan Rutcofsky of Yext. Below is my discussion with Bryan which goes into details. Basically a roller coaster rep is a person that appears on almost every sales team Bryan has ever seen.
The Entrepreneurial Mind
JUNE 9, 2015
The Entrepreneurial Mind : Jason Duncan – Future Vision Energy, LLC TweetFacebookLinkedInTumblrStumbleDiggDelicious. The post Company Finds Niche in Energy Market appeared first on Dr Jeff Cornwall.
Duct Tape Marketing
JUNE 9, 2015
How To Use Reverse Self-Promotion To Generate Exposure and Traffic written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The plethora of online social media outlets sure makes it easy to toot your horn these days. You’ve seen the tweets (I’ve likely been guilty of doing this at some point) – “Just got off a quick call with Richard Branson, he said he loved my book” or “Feeling humbled to be included on this list of the to
Scott Edward Walker
JUNE 9, 2015
To Our Clients & Friends: Welcome to our weekly series “ Helping Entrepreneurs Succeed.” Each week, we share a favorite video clip of a successful entrepreneur, investor or business leader on a variety of topics. This week, we present John Paul Dejoria , a former homeless guy who became a billionaire entrepreneur by co-founding the Paul Mitchell line of hair products and Patron Tequila.
Duct Tape Marketing
JUNE 9, 2015
Focus on Yourself to Go Further written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Brian Clark via @brianclark on Twitter. Marketing Podcast with Brian Clark. This week I sat down and had a long chat with my old friend Brian Clark. We talked for about an hour (we only recorded about 25 minutes worth) and it reminded me just how important it is to take the time to connect and reconnect with every important relationship.
Early Growth Financial Services
JUNE 9, 2015
This guest post was contributed by Justworks. When you first start your business, your priority is to hire people who are integral to building the product and growing the company. If you are running a tech company, those people are engineers, product managers, marketers and maybe even sales people. If you’re running a consulting firm, you’re looking for the talented consultants that will service your clients.
Up and Running
JUNE 9, 2015
Welcome to Day 2 of the Big Brand Challenge. On Day 1, we defined who we are. Now we need to know—what do we look like? Take out your worksheet from yesterday and review your responses. The images you selected begin to define how your brand might look to the outside world. But you need to create a brand guide so you have a roadmap of what this really looks like.
Feld Thoughts
JUNE 9, 2015
When we were approached with an investment opportunity by Matt Van Horn and Nikhil Bhogal in 2014, they started with a single, lighthearted but thought-provoking question: Why does your kitchen look the same as Don Draper’s? There has been little significant innovation in how we prepare and cook food at home since the microwave oven. In recent years, we’ve been delighted by in-home products like those from Nest and Sonos which have tested the waters of the connected home market and proven that i
The Equity Kicker
JUNE 9, 2015
Lots of Forward Partners portfolio companies have used lean development practices to great effect (many of them with our assistance) and all of them are pursuing big and ambitious projects (defined as targeting £100m-1bn+ exits). Hence it’s been troubling me that for some people lean methodologies have become synonymous with small ideas that offer only incremental improvement over the status quo.
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