Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR
YoungUpstarts
JANUARY 30, 2015
'by Jack Narcotta, Devices Analyst at Technology Business Research. Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% and 18.3% year-to-year, respectively, as the company remains the gold standard for digital and search advertising.
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