Thu.Mar 27, 2014

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5 Tips To Boost Your SEO In A Competitive Online Environment

YoungUpstarts

'by Eric Covino, President of Creative Signals. While rankings are an important part of an SEO campaign there are other areas you should pay attention to. Here are some tips: Tip 1. Google provides free tools for website marketers to use to help understand how visitors are finding your site and interacting with it. You should sign up for Google Analytics and Google Webmaster Tools (Bing also offers a Webmaster Tools product that you should utilize as well).

SEO 169
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Y U No Kickstart?

Andrew Payne

'The presale, best typified by Kickstarter , has become a powerful tool for hardware companies to sample market demand and fund initial manufacturing. It’s not the endless beta-test that software developers have, but it moves in that direction. Presales are not perfect: a successful sale is not necessarily evidence of product-market fit. Witness Ouya , which had one of the most successful campaigns ever, shipped product as promised, but then failed to create a library of compelling game

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[US][Event] CITE 2014

YoungUpstarts

'Consumerization of IT in the Enterprise (CITE) Conference & Expo will return for its third edition this year, taking place April 27-29 at the Hilton Union Square in San Francisco. The event, devoted exclusively to the intersection of consumer technologies and the enterprise, will explore the ways companies are embracing consumer-inspired technology to engage employees, drive innovation, and attract and empower the next generation workforce.

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Hogging the Credit - Why Software Is Eating Banking

Seeing Both Sides

' . When this 10s decade is over, we will look back and be amazed that a mere ten years prior, a few, absolutely massive financial institutions controlled the global banking industry. Software is eating the world, as Marc Andreessen famously observed, and an industry like financial services -- whose service offering is essentially all information-based -- is particularly susceptible to the disruptive force of technology.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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CX an opportunity for every industry

deal architect

'Most of the sessions at Oracle’s Industry Connect event in Boston this week were organized in vertical tracks. One of the few cross-industry sessions in the Grand Ballroom was a panel on Customer Experiences, hosted by Mike Webster, SVP at.

Vertical 257
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Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal

Reid Hoffman

'In January, activist investor Carl Icahn acquired around 2 percent of eBay’s stock. A month or so later, eager for a return on his investment, he published an open letter to eBay’s shareholders. In it, he expresses concerns about the “long-term value” of the eBay subsidiary PayPal, and its ability to “remain competitive over the long term.

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Are You Preparing for May Flowers Right Now?

Rembrandt Communications

'Start Spring PR and Content Activities Now! If you have a big “To Do” list for your business and PR and marketing activities right now, it’s time to take action. Start big projects, reach out to new customers and review your goals. After all, the snow is thawing. Do you really want to be stuck […].

PR 164
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Microsoft Announces MS Office For iPad As Part Of “Mobile First, Cloud First” Approach

YoungUpstarts

'iPad-toting mobile warriors rejoice. If you’re missing the functionality of your Microsoft Office applications such as Word, Excel and Powerpoint, Microsoft has just made them official for your iPad. As part of Microsoft’s mobile- and cloud-focused event hours ago in San Francisco, new Microsoft CEO Satya Nadella has announced Office For iPad, extending the functionality of its suite of applications you’ve gotten used to on your desktop and other tablet devices to the popular

Cloud 165
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5 content distribution channels you might be overlooking

The Next Web

'Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet, today’s consumers are entirely self-directed in their buying journeys. Content helps empower these audiences to make educated and informed decisions. The challenge with content marketing, however, is exactly what makes it awesome.

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Physical products should be things people want first and platforms second

The Equity Kicker

'There has been much talk over the last couple of days about Facebook’s $2bn acquisition of virtual reality headset maker Occulus Rift , a lot of it suggesting reasons why they would pay so much for a consumer company that is yet to ship a consumer product. To my mind the best answer to that question is that virtual reality could become a platform as important as mobile and that Facebook wants to position itself well if that happens.

Product 108
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Looking for Money? These 4 Things Will Scare Investors Away

Up and Running

'Whether you’re trying to borrow money from a colleague or land the financial backing of a venture capitalist, there are certain traits that can scare even the hardiest of investors away. Finding startup funds may be one of the toughest things you’ll do as an entrepreneur, so if you have an interested investor you should do everything you can to entice him or her to cut you a check.

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When It Becomes A Burden

Mike Michalowicz

'When it becomes a burden, it’s not a passion. It probably never was. You can take a break from it, hoping to recharge the passion batteries. But when you go back to it, it will only drain you again – it’s a burden. If something becomes a burden, it is a lead indicator you are not doing your passion. I am not suggesting that you shouldn’t take on tasks that are burdens.

Product 92
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#TrackThis Episode 3: The Lean Startup

Up and Running

'Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it only applies to big Silicon Valley tech companies.

Lean 95
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How to Tap into Austin’s Investor Landscape

SiliconHills

'By SUSAN LAHEY Reporter with Silicon Hills News According to the PWC Money Tree, Texas was the sixth highest investment region in the country in 2013. With $1.3 billion invested it was a small player compared to Silicon Valley’s $12 billion in investments. A fact that continues to gall Austin’s startup community. The good news […] The post How to Tap into Austin’s Investor Landscape appeared first on SiliconHills.

Texas 94
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Can you borrow your way to success?

Berkonomics

'With help from JJ Richa. There are so many ways to finance a small business. Most of them rely upon some form of debt, often personally guaranteed by the founder(s). So we investigate the most simple of these methods of debt financing first, since most are simple to execute and non-dilutive – that is help you to retain your ownership intact. Here is a list of common loan types: Line of credit – short term working capital.

SBA 66
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5 Landing Page Mistakes That Erode Trust

Duct Tape Marketing

'5 Landing Page Mistakes That Erode Trust written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kristen Gramigna – Enjoy! When someone clicks an online ad or banner, he or she usually comes to a customized landing page — a webpage specially designed to move him or her to action.

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The secret ninja skill you need to be a successful entrepreneur

Jeff Hilimire

'Grit (noun): Courage and resolve. Strength of character. The journey of starting a business – tech-related or otherwise – is a marathon, not a sprint. It takes Perseverance. Stamina. Resolve. Strength of Character. Determination. And most certainly, Courage. Grit is one of the most overlooked aspects of entrepreneurship. Can you hang on long enough to make it?

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How to Bounce Back from Startup Failure

Early Growth Financial Services

'We’ve all heard some variation of the quip that overnight success actually involves years of striving, with presumably several failed efforts and false starts along the way. But when entrepreneurs experience failure, whether it’s their first encounter with it or an especially spectacular failure, it can be a major blow financially as well as emotionally.

Startup 50
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The IAM Stack Refresh

Venture Chronicles

'One of the reasons why I joined Ping Identity is that the identity market is undergoing a significant transformation as a result of changing user behaviors. The demands that mobility and APIs are putting on businesses, and how architectural limitations in traditional IAM stacks mean their relevance in the market will invariably decline. This is an exciting time to be in the security technology market and while I won’t claim that security is suddenly sexy, what I can say confidently is tha

API 40
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Want Your Business To Last? Here Are Seven Lessons You Should Learn.

YoungUpstarts

'by Alexandre Wentzo, CEO of Casewise. Dear young companies, Well, we’ve made it! This year, Casewise has joined the “25-years-in-business” club. You’ve probably read that 9 out of 10 businesses fail, but we’ve beaten the odds. And we’re holding our heads high next to some pretty impressive, founded-in-the-80’s, organizations – Adobe Systems, Cisco, Electronic Arts and Autodesk to name a few.

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5 Critical Steps for Young Companies to Create a Culture That Drives Success.

Small Business Force

The culture an entrepreneur creates can be the single biggest factor in not only driving success, but attracting the employees and customers it needs to sustain that success. But understand, a culture will evolve without a lot of conscious effort, sometimes good, sometimes, not so good. But no matter, it will, just about always, reflect the environment and the management style the founder creates.