Thu.Feb 11, 2016

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What Small Business Opportunities Does the Future Hold?

Up and Running

If you’re still trying to figure out what business to start, or what industry to start up in, you have so many great small business opportunities to choose from. You could choose to start an already-popular business; o r, you could choose an industry based on experience, or a skill you already have. If doing the tried-and-tested doesn’t sound appealing, why not think bigger?

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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

by Andrew Fischer, Co-Founder and CEO, Choozle. Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. So what exactly is programmatic? “Programmatic” ad buying typically refers to the use of software or automation to purchase digital advertising, as opposed to the traditional and timely processes.

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Book: When Breath Becomes Air

Feld Thoughts

Paul Kalanithi’s book When Breath Becomes Air is one of the best books I’ve ever read. I stayed up late the past two nights reading it while in bed. As I put my Kindle on the bedside table last night I had tears in my eyes. Paul passed away on March 9, 2015 at age 37. He was a Stanford-trained neurosurgeon and writer. He was diagnosed with stage IV lung cancer in 2013, though he never smoked.

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Overcoming Business Challenges: 5 Ways To Get Back Your Business

YoungUpstarts

by Diana Ennen, President of Virtual Word Publishing and author of “ Virtual Assistant, The Series: Become a Highly Successful, Sought After VA “. Running your business definitely has its challenges. It’s how you deal with them that makes the difference. Here are a few tips to overcome your business challenges: Letting others know your value. So many business owners just don’t understand fully what all you do because they aren’t doing the work.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Our (refocused) investment thesis

Version One Ventures

Over the years, we have invested in almost every category out there: from ad tech and content, to gaming, hardware, marketplaces, e-commerce, and SaaS. We’re constantly revisiting the types of businesses we should be investing in and refining our investment thesis driven by three key questions: Which markets/business types do we understand the best?

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Struggling For Cash? How To Make Money As A Young Professional

YoungUpstarts

If you’re a young professional with a bit of work experience and a college degree in the bag, then the future should be looking very bright, right? Not necessarily. With the horrendously tough job market, there has never been a more difficult time to get employed. As a result, you might be a bit cash strapped. We understand! Here’s how to make some money as a young professional.

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Become An SEO Master With These Awesome Tips

YoungUpstarts

Now that it is 2016, you can’t afford to be content with SEO beginner status. In the beginning, it is fine because you have to start somewhere. But, now it is a hindrance because everyone else around you is getting better and leaving you behind. To keep up with the competition, you need to transform yourself into an SEO master. Only then can you reap the rewards that come with top quality search engine optimization.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

In Advanced Google AdWords , Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?” That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996 , why doesn’t it happen more often? Why haven’t advertisers perfected the process?

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The Fourth Techstars Cloud Cohort Showed off Their Ventures at Demo Day 2016

SiliconHills

By LAURA LOREK Reporter with Silicon Hills News At the Aztec Theater in downtown San Antonio, entrepreneurs with 11 startups took to the stage to present their companies during the fourth Techstars Cloud Demo Day Thursday afternoon. The companies participating in Techstars go on to raise, on average, over $1.5 million during the course of […] The post The Fourth Techstars Cloud Cohort Showed off Their Ventures at Demo Day 2016 appeared first on SiliconHills.

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Marketing and big data: Finding that needle in the haystack

Berkonomics

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big twist. Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and wo

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What Nobody Tells You About Becoming A Life Coach

YFS Magazine

I have been a life coach for the last ten years. It was never as easy as it is today to get into professional coaching.

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Harry Campbell: Blogging About The Rise Of Ride Sharing (Uber, Lyft) To Make $80,000+ A Year From 10 Different Income Streams

Entrepreneurs-Journey.com by Yaro Starak

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] People often ask me if blogging is too ‘old’ to make money from if you are just starting out today, and has it been replaced by social media or podcasting, or youtube …etc. My response to that. The post Harry Campbell: Blogging About The Rise Of Ride Sharing (Uber, Lyft) To Make $80,000+ A Year From 10 Different Income Streams appeared first on Entrepreneurs-Journey.com. [ Download MP3 | Transcrip

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Hiring New Employees And Tinder Have So Much In Common

YFS Magazine

In an average of six seconds, most hiring managers have already decided whether to swipe right or left on a candidates resume.

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My two favorite cards in my wallet #atlantatechvillage #switchyards

Jeff Hilimire

These are my two favorite cards in my wallet. One is my access pass to the Atlanta Tech Village , and the other is my access pass to Switchyards Downtown Club. I’m so excited about these two buildings co-working spaces beacons of entrepreneurship. Ok, maybe that’s too much, but there’s definitely something more to these two buildings than mere labels can properly capture.

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8 Essential Online Resources For Content Marketers

YFS Magazine

Nowadays, marketers are investing larger portions of their marketing budget for content creation.

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The Two Places Your Competitors are Not Mining for Niche Keywords

Duct Tape Marketing

The Two Places Your Competitors are Not Mining for Niche Keywords written by Guest Post read more at Duct Tape Marketing. How exactly do you go about keyword research ? The way I see it, there are 2 different workflows. The first follows this process: Market research -> Content creation -> Keyword research -> Optimization. The second looks more like this: Market research -> Keyword research -> Content creation.

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