Steve Blank

DECEMBER 23, 2015

Knowing your customers is the single biggest driver of startup success, and there’s no substitute for getting out of the building to learn about their problems and needs. How and why Customer Development shapes a startup was the subject of discussion with the two latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111. Joining me at the Stanford University studio were: Matthew Wallenstein , chairman and co-founder of Growcentia , which aims to revolutionize manageme

Cofounder 135

Cofounder Entrepreneur Colorado Customer Development 135

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Marketing 133

Marketing Technical Review Startup Mobile 133

View from Seed

DECEMBER 23, 2015

We like to joke that VCs often advise founders to focus on being great at one thing but rarely heed that advice when it comes to their own seed investing. In 2015, we decided to triple down on this idea of focus. We’ve always believed in having one great product, but we focused on how to better articulate our place in the startup ecosystem this year: We are high conviction, hands-on seed investors.

Boston 131

Boston New York Incubator Early Stage 131

Brandanew

DECEMBER 23, 2015

Recently I had a quick look at Quora and found out that users were still talking about whether or not blogs are for them. Sometimes it’s good to take another look at the basics. While you’ve heard enough insights and stats on blogging itself on our blog, this post is starting from the start. Blogs are one of the most powerful tools that you can use to spread the word about your business.

Affiliate 116

Affiliate India B2B Advertising 116

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

YoungUpstarts

DECEMBER 23, 2015

For many young entrepreneurs, starting your own business is as easy as coming up with a good idea. In reality, though, coming up with the idea is just the beginning. It’s taking the product to market where the complications will arise. This is the process that will separate the dreamers from those who have what it takes to succeed in the business world.

Restful 112

Restful Employee Audience Internet 112

The Equity Kicker

DECEMBER 23, 2015

I met recently with an early investor in Deliveroo, a current darling of the UK tech scene, who cited their financial model as one of the things that made her invest. The model she said was well thought through and covered all the important elements of the business without being too detailed. And it didn’t have any mistakes. That struck a chord with me mostly because what we’ve seen over the last two years of working with idea stage companies is it works best when they have a financi

Early Stage 74

Early Stage Startup Metrics Community 74

YFS Magazine

DECEMBER 23, 2015

What differentiates those who do have the bones of an inventor from us regular people? See if you’ve got what it takes to invent.

Differentiation 79

Differentiation Intellectual Property Product Development Developer 79

SiliconHills

DECEMBER 23, 2015

By GRAHAM DICKIE Special contribution to Silicon Hills News The world of tech innovation may be colored by mythological dropout figures — Steve Jobs, Mark Zuckerberg, Bill Gates, Austin’s Michael Dell — but at the University of Texas, a course called Longhorn Startup is showing how students can stay in college and still pursue the […] The post In UT Austin Class, Students Earn Credit Hours by Building Startups appeared first on SiliconHills.

Austin 62

Austin Texas Startup 62

YFS Magazine

DECEMBER 23, 2015

Your company name means a lot. But, the name itself, is only as valuable as the activities related to it. A successful brand is built on the sum total of all of customer interactions, online and offline.

Naming 63

Naming Customer Sales Marketing 63

Growthink Blog

DECEMBER 23, 2015

Like many fellow, proud last minute holiday shoppers, my gift-buying stress has gone down dramatically as online shopping has gotten faster, more reliable, and if it is even possible more price competitive. I am not alone. Holiday E-commerce continues to one of the great growth industries in the world, with sales growing 13.9% this year, to a record $79.4 billion.

B2B 52

B2B eCommerce Matching Web 52

crowdSPRING Blog

DECEMBER 23, 2015

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for PixelWhipped. Check out more great work on PixelWhipped ’s profile page. Nicely done, PixelWhipped, nicely done! Related posts: Fresh from the SPRING: Janisa. Fresh from the SPRING: ronaldmahaputra.

Design 51

Design Community Marketing 51

Duct Tape Marketing

DECEMBER 23, 2015

Why Facebook Advertising Is Great for Every Industry written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Adrienne Richardson. Facebook advertising is very hot right now and that’s because if used correctly it is one of the most effective small business lead generation channels going. But here’s the catch – just like every form of lead generation – if you don’t optimize conversion all the traffic in the world won’t do much but burn

Advertising 43

Advertising B2B Lead Generation Channel 43

Jeff Hilimire

DECEMBER 23, 2015

I just received the Apple Pencil and thought I’d give it a whirl. I used Evernote which is pretty good for writing notes, but exporting it as you can see below as a little wonky. I did like the graph paper dots which allowed me to stay somewhat straight with the lines.

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ConversionXL

DECEMBER 23, 2015

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right? His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.

Conversion 76

Conversion Design Matching Web 76