Thu.Aug 27, 2015

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Seeking Nonconsensus

Genuine VC

Tales become legends about founders of exceptionally transformative companies who truly struggled to get any investors’ attention early on. These rejection emails to the founder of Airbnb represent just one of the most recent example of this familiar theme. If a startup were obvious, then everybody would be doing it. And it wouldn’t be an opportunity.

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How Can We Really Measure The ROI of Optimization?

ConversionXL

Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months. You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do you explain this to the boss/client? Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%.

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Why Smart Technology Use is the Key to Better Customer Marketing Data

Duct Tape Marketing

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: pexels. If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. Whether used for operational efficiencies or customer information, the benefits of big data are limitless.

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Enterprise Wizardry For Small Companies: Welcome To Oz

YoungUpstarts

By Daniel DiGriz, CEO of MadPipe. One day, we all look up and realize our businesses aren’t in Kansas anymore. In the past, we viewed company processes as static, because the economy was steady. The intervals between economic hills and valleys were shorter, the gestation period for new ideas was generous, and the rate of evolution of customer demands was slower.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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3 Tips On Branding Your Clothing Line!

Brandanew

While branding principles remain the same, the techniques may vary according to the nature of your business and your industry. For a B2B brand things may function differently compared to say an online travel shop. Retain goods like clothes, shoes may differently compared to cars, even if you had the same kind of love for both as a consumer. Considering a bulk of our clients are in the B2C retail market and ask us this question plenty times, today we will share a special case.

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The Huge (And Very Small) Frontier For Venture Dollars

YoungUpstarts

by Scott Petty, co-founder of Signal Peak Ventures. When you think of the next big thing in venture funding, the corner store or local mechanic isn’t what comes to mind. Yet very small businesses (VSBs) are one of the last untapped bastions of innovation and, by association, venture dollars. Innovations in SaaS have made core VSB functions like lead conversion, scheduling, CRM and secure transactions available online for the first time ever.

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More Trending

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[AD] Office Depot, A Hub of Products, Services And Solutions For Every Workplace

YoungUpstarts

Office Depot is a dominant provider of products, services and solutions worldwide. Office Depot Inc. was formed by the merger of Office Depot and OfficeMax. All sorts of products relating to a workplace, irrespective of the nature of workplace, are available in Office Depot. It offers a huge variety of options, including lucrative offers through coupons to the shoppers so that they can have the leverage to shop and save.

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Entrepreneurs Unplugged with Larissa Herda on 9/3

Feld Thoughts

Phil Weiser and I are interviewing Larissa Herda on Thursday 9/3 at CU Boulder from 5:30 – 7:00. It’s going to be a doozy – Larissa is dynamite and we are going to go deep on issues around leadership and mental health. Come join us. The post Entrepreneurs Unplugged with Larissa Herda on 9/3 appeared first on Feld Thoughts.

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9 ways to handle scheduling for flexible teams

The Next Web

Especially for those in tech, the typical 9-to-5 schedule is dead. Developers are now demanding flexible schedules and remote working options. But how can a manager ensure productivity and enforce deadlines when no one is working together? To figure out the best way to handle this new reality, I asked nine business owners from YEC the following question: What is the best way to handle scheduling when the majority of your team works different hours (and in different locations)?

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A Simple Recipe for Startup Marketing Strategy

Up and Running

Why “startup” marketing strategy, instead of just marketing strategy? Good question. The difference is that the startup has to aim more carefully. There are fewer resources and less room for error. The concepts are similar, but you aim for the bullseye, not just the target. It’s not just about the typical startup having fewer resources. It’s also about the likelihood that the startup needs to show the best results quickly, the more traction the better, because it’s inherently riskier in its firs

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Solutions for closing the gap between browsing and buying on mobile

The Equity Kicker

Yesterday I wrote about the yawning gap between the 60% of retail browsing and the 15% of purchases that occur on mobile. Michael Haynes commented: one of the biggest pain points in mcommerce currently is how difficult it is to fill out all the forms – especially if checking out on a new website and factoring in that many sites require registration.

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Fashion Metric Builds a Strong Data Science Team in Austin

SiliconHills

Fashion Metric is working to solve the problem of ill-fitting clothes by employing data science. The startup created software, which it calls a virtual tailor, to help online shoppers find clothes that fit by calculating their detailed body measures. It does this by simply asking a few questions online and then processing that information through […] The post Fashion Metric Builds a Strong Data Science Team in Austin appeared first on SiliconHills.

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Startup Koan of the Day

Feld Thoughts

If you are playing the long game, what should you do next? The post Startup Koan of the Day appeared first on Feld Thoughts.

Startup 101
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Are Successful Entrepreneurs Just Lucky?

YFS Magazine

Are the successful merely just lucky, or, is it more acumen and work ethic that directed their success?

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Flippers vs Keepers–At times earnings don’t matter

Berkonomics

Dave’s note: We are privileged this week to host a post by Arthur Lipper, a well-respected member of the international financial community since 1954. He has served as advisor to and member of numerous financial exchanges, and was the founder and CEO of Arthur Lipper Corporation and co-founder and Chairman of New York & Foreign Securities Corporation.

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The Low-Risk, Cheap Way To Find The Next ‘You’

YFS Magazine

Raise your hand if you'd like to pay a star salesman $100,000 to come help grow your business. Sound good? Anyone?

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5 Steps For Your Most Productive Day Of The Week

YoungUpstarts

By Andrew Filev, CEO of Wrike. I was raised in Post-Soviet Russia, and at that time scarcity was simply a fact of life. Supplies were scarce at school, food was scarce at the grocery store, and entertainment was almost non-existent. As a kid, the most exciting part of my day was at 8pm, right before bed, when I got to watch precisely 15 minutes of cartoons, because that was all that was broadcast.

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Big News from the Entrepreneurial Mind!

The Entrepreneurial Mind

First of all I wanted to thank you for following my blog, The Entrepreneurial Mind. I first started publishing this blog twelve years ago, and look forward to many more years of providing you with content at this site. We are in the process of launching a new site that will give you even more […]. The post Big News from the Entrepreneurial Mind!

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Reflecting on Dragon Army’s two year anniversary

Jeff Hilimire

In August of 2013, Ryan, David, and I founded Dragon Army , then a consumer-focused mobile game and app studio based in the Atlanta Tech Village. Ryan, Richard, and I, on day one at Dragon Army at the Atlanta Tech Village. Two years later, we’re a team of 25, located on the backside of Piedmont Park, and our model is. one part mobile game studio for consumers (we dropped the “apps”). one part mobile app and game publisher. one part mobile agency (B2B).

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Setting Team Performance Metrics…and Making Them Stick

Early Growth Financial Services

I hate management by nagging. For one thing, it’s usually counter-productive; for another it doesn’t contribute to a great team environment. Managing using scorecards and metrics is a much better approach. It allows everyone to understand the organization’s main objectives. And when scorecards and metrics are properly aligned with company objectives, the results can be incredibly powerful.

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Tina Seelig of Stanford on Why It’s Imperative to Entrepreneurship

Campus Entrepreneurship

Paul Rogers tweeted a great piece by Tina Seelig at Medium: Why It’s Imperative to Teach Entrepreneurship. Its short and to the point and worth reading and sharing. Our education system is responsible for preparing young people to build successful lives. They should be ready for the wide range of possibilities ahead of them, including working for others, starting their own ventures, and contributing to their communities.

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The Joy of Coaching

OnlyOnce

I was the head coach of my two older kids’ little league team this past spring. The whole thing was a little bit of an accident – I vaguely volunteered for something and ended up in charge. The commitment was a little daunting, but I was ok with it since the season was only a couple months long, it was both Casey and Wilson, and both kids, especially Wilson, are really into baseball.

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Domain Knowledge Matters Donald Trump

Gregg Fraley, Author of Jack's Notebook

Call me king of the obvious but I’d like to remind folks about something related to leadership, innovation, and the upcoming election. Domain Knowledge Matters. I’m not taking political sides here but I’m going to make a point about Donald Trump’s candidacy. Let’s face it he has captured the attention of a large group of people.