Thu.Dec 17, 2015

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Google Engineer: How We Interview, How I’d Beat Us for Talent, & How Non-Technical Founders Should Approach Devs

View from Seed

Editor’s Note: NextView recently kicked off a Boston-based workshop series on technical interviewing with Google. (Portfolio companies can contact us to learn more.) This interview covers a wide range of topics also covered in our workshops. Saurya Velagapudi is a senior software engineer at Google, based in their Cambridge, Mass., office, right in the heart of MIT.

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28 Gifts for the Entrepreneur in Your Life

Up and Running

This year, maybe it’s time to give the gift of Potter. Keep reading to find out more… The holidays are almost upon us—do you have all of your gifts ready? I’ll admit, I only just finished ordering presents for everyone on my list (and I’m crossing my fingers that they all get here on time!). See Also: Raise an Entrepreneur with These 36 Genius Toys.

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Version One in 2015: A year of building, backing, and exits

Version One Ventures

As 2015 comes to an end, it’s time to reflect on what we’ve done and where we’re headed. It’s hard to believe that it has been just a little over a year since we launched Fund II with $35M in commitments. Since then, we’ve accelerated our pace – backing exceptional entrepreneurs, feeding their growth, and seeing others out with successful exits.

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5 Tips to Prepare Yourself for an Entrepreneurial Burnout Threat

Duct Tape Marketing

5 Tips to Prepare Yourself for an Entrepreneurial Burnout Threat written by Guest Post read more at Duct Tape Marketing. There are several areas an entrepreneur needs to shred for getting a better position in the game before the risk itself devours him whole. The entrepreneurial spirit must be kept alive and the fire kindled from time to time so doesn’t die out of hope and exhaustion.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The whole word as one area code

deal architect

This time of the year, I am reminded of my Brazilian-American friend, Karin Morton. With family spread around thee world she said her father would have palpitations, as she was growing up, with all the international phone calls at $.

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Growth Could Kill Your Company!

Duct Tape Marketing

Growth Could Kill Your Company! written by Guest Post read more at Duct Tape Marketing. photo credit: epSos.de. When Alina Martin took over her father’s small company in 2007 it had been ticking along, growing slowly for several years. The company, Danatec, sold paper-based course materials for corporate trainers to use in safety training of employees.

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Why All Great Business Leaders Are People Artists

YoungUpstarts

By Jennifer Lumba, Chief Marketing Officer at Rideau Recognition Solutions. Great leaders are taught. Whether introvert or extrovert, type A or type B, MBA or high school dropout, CEO or management intern, anyone can learn to lead well. What’s required is some People Artistry. How can you tell if you’re a People Artist? In the new book “ People Artists: Drawing Out the Best in Others at Work ” by Peter Hart, People Artistry is defined as the deliberate act of forging rela

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What Matters Most in Your Small Business?

Rembrandt Communications

It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the “holiday rush” comes […]. The post What Matters Most in Your Small Business? appeared first on Boost sales with BtoB Content Strategy and PR here.

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How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

This is the fourth in a series about corporate innovation co-authored with Evangelos Simoudis. Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Read part one on the Evolution of Corporate R&D , part two on Innovation Outposts in Silicon Valley , and part three The 6 Decisions to Make Before Setting up an Innovation Outpost.

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Victoria’s Secret’s success came from a deep understanding of customers

The Equity Kicker

In 1982 Victoria’s Secret was a four store chain headed for bankruptcy. Their strategy of selling lingerie to men wasn’t working. Leslie Wexner bought the company and sales now top $7bn, with analysts seeing $20bn in global potential. In the speciality retail world they have market leading sales per square foot and profits. Victoria’s Secret is now one of two primary brands at L Brands, a $28bn company where Wexner is CEO, Chairman and Founder.

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Authors.me Declaws the Publishing Process

SiliconHills

By SUSAN LAHEY Reporter with Silicon Hills News Getting a book published the old fashioned way—through the agents and publishers who have the power to lift the work from obscurity—has a lot in common with finding investors for your startup. Just getting to “No” is a torturous process. First you have to find the companies […] The post Authors.me Declaws the Publishing Process appeared first on SiliconHills.

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3 Creative Ways To Promote (And Measure) Your Brand With Landing Pages

YFS Magazine

Yes, landing pages are one of the best ways to increase conversions and revenue. however they are also great for internal research and data as well.

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Sometimes your gut is the best you’ve got.

Berkonomics

Years ago I led a deal and invested in a company that looked like it had lots of promise to disrupt the women’s clothing industry with special algorithms and an online store. But something had bothered me from the very start – unsalable inventory.you trusted the data. You see, women’s clothing is subject to fashion changes so frequently that inventory becomes obsolete quickly.

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6 Bedroom Hacks To Get Better Sleep

YFS Magazine

By making strategic adjustments to your bedroom environment, you’ll be on your way to more consistent, better quality, and more restful shuteye. Happy snoozing.

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Woulda-Coulda-Shoulda Innovation

Gregg Fraley, Author of Jack's Notebook

Time to Plan for 2016 Innovation Now. This time of year it’s natural to get an innovation plan in place — if you’re not there already — the time is now. Talking to customers about their innovation efforts I’m hearing regrets in December. Wishes for having done more, and done more sooner. Shel Silverstein wrote a poem that sums it up nicely: Woulda-Coulda- Shoulda.

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The Startup Accounting Year-End Checklist

Early Growth Financial Services

The most wonderful time is upon us: year-end. There are a number of accounting items you should be staying on top of in order to best manage your company finances and position your small business for greater success in the new year. Your year-end thought process should take into consideration the following: Payroll Make sure that you’re filing all of your forms and making payments.

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Analyzing Boston's Reindeer (Not Unicorns)

Seeing Both Sides

A few years ago, I did an analysis on the Boston-based companies that were worth more than $500 million in value, which I called Boston Unicorns. One of the (somewhat depressing) conclusions I made at the time was "there have been no multi-billion dollar valued tech companies founded in Boston in the last 13 years.". With the news that Hubspot has hit $2 billion in market capitalization, I figured it was time to update the analysis.

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The Narrative Fallacy in Optimization (and How To Avoid It)

ConversionXL

Show an A/B test case study to a group of 12 people and ask them why they thought the variation won. It’s possible you could get 12 different answers. This is called storytelling, and it’s common in the optimization space. Why Did This Test Win? I used to train new consultants on advanced optimization techniques as part of my larger role in a consulting organization.

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Top 5 Apps of 2015

Jason Ball

At the end of the year, I try to stop for a few minutes, reflect on the apps I’ve found (and found useful) over the course of the past year. Last year’s result was surprising (I was very pro Android), and this year’s result is equally surprising: It turns out that three of the five most useful apps to me are Apple Watch apps. Yes, there are many Apple Watch haters out there (I seem to meet them all and they tell me what ridiculously stupid fan boy I am for wearing one), but I g

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