Mon.Apr 18, 2016

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How To Communicate Your Message On A Pull Up Banner

YoungUpstarts

If you are searching for a way to make a big impression for your business, then pull up banners are one of the most low-cost and portable marketing tools that you can use to drive more leads for your business. To ensure that pull up banners will work as a powerful marketing tool for your business, the team from Classic Colour offer the following tips on designing pull up banners that will attract more leads for your business.

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5 Small Business Marketing Tools for Building Authority Fast

Duct Tape Marketing

5 Small Business Marketing Tools for Building Authority Fast written by Guest Post read more at Duct Tape Marketing. Whether you are trying to get better rankings in Google, spreading your message on social media or working on making your website more persuasive, the power of being seen as an authority will help you streamline your digital marketing.

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How to Create A Buyer Persona For Your Consumers

Brandanew

As a business you will naturally know who your ideal consumer is. Successful marketers work on something called as ‘buyer personas’ that help them really dig deep into this ideal customer. Personalization is a big 2016 marketing trend. As customers, we want brands to reach out to us with things we like and prefer. We don’t prefer random marketing messages that do not address any of our concerns or needs.

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[Infographic] What Market Research Can Do For Your SME

YoungUpstarts

For many reasons, market research is detrimental to the success of your enterprise. Depending on your industry, your market research needs will vary. Though most entrepreneurs are aware of the importance of market research when venturing into a new business, it is important to keep market research within your ongoing marketing strategies. Market research gives you a better understanding of the needs and wants of your customer.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Putting out the biggest fires

Eric Friedman

I am usually a very regimented person, and crave process and structure. Some would even say too black and white, as I need to allow for some grey areas and unknowns. I agree with this feedback and take it to heart. It wasn’t until I started to build the inside sales team at Foursquare that I really saw it as a something to work on and something to watch out for that I realized its importance.

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Startup compensation: flat salaries and equity/options work best

The Equity Kicker

Earlier in my career I was a proponent of incentivising management teams with a quarterly bonus structure based on hitting KPIs that would be established at the start of each quarter. We had some success with this system, most notably at Zeus Technology, which was a good exit for my old firm Draper Esprit, but these days I recommend flat salaries with upside coming from options or founder shares.

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WeWork Opens Second Location Near UT Austin’s North Campus

SiliconHills

By HOJUN CHOI Reporter with Silicon Hills News WeWork opened its second Austin location, “WeWork University Park” on Monday. The new space is located on the 7th floor of the University Park business center at 3300 N. Interstate 35, near the University of Texas at Austin’s North Campus area. The building also houses one of […] The post WeWork Opens Second Location Near UT Austin’s North Campus appeared first on SiliconHills.

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3 Proven SEO Hacks For Your Company Website

YFS Magazine

Don't let SEO become overcomplicated; it doesn't have to be. While there are hundreds of ways to increase your organic traffic it's best to take it one step at a time.

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Weekly business update: Microsoft sues Justice Department, Amazon may buy airport, and more

The Next Web

Forget about Apple and the FBI going pawn-for-pawn on the legal chessboard for the past few weeks – Microsoft is bringing the digital privacy fight to the government. Last week, The New York Times reported that the immutable software behemoth is suing the Justice Department over its frequent use of gag orders. These directives prevent parties like Microsoft form informing their users when the government obtains a warrant to read emails.

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Sell More Products With Google Product Listing Ads and Google Trusted Stores??

YFS Magazine

When business owners think of Google as a marketing channel they tend to think of the three big tactics: SEO or organic traffic, PPC ads or paid traffic and display advertising. But there are a few other tactics worth considering.

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The type of thinking needed in exponential times

Start Up Blog

If you could choose a house on a busy road, or a quiet road in the same suburb, and price was not an issue, the choice is simple – the quiet road wins every time. And we all know why – less pollution, less noise, less danger. Oh, and quieter streets are usually nicer to look at. The prices of real estate reflect this. A house of similar quality on a busier road can be as much as 50% cheaper.

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If You’re Not Selling ‘This’ You’re Leaving Money On The Table

YFS Magazine

When your 16-year-old son inquires on the availability of an old couch in the basement, you know you’re in trouble.

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Gradescope: AI for Grading and Assessment

K9 Ventures

“I love grading” — I doubt those words have ever been uttered in earnest! The only times I’ve ever heard them or even used them is with a healthy dose of sarcasm. Lot’s of people (me included) will say “I love teaching,” but that love for grading just doesn’t come naturally. Grading gets tedious quickly due to its repetitive nature. Engineers in general hate doing things that are repetitive.

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How To Hire The Best Freelance Writers For Your Company Blog

YFS Magazine

Here’s a look at five best practices when hiring freelance writers to assist with your content marketing and blogging needs.

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Serial Entrepreneur Menell Joins Investor Relations Firm AngelSpan

SiliconHills

By SUSAN LAHEY Reporter with Silicon Hills News Bryan Menell hosted his longstanding, monthly, Austin Tech Happy Hour Thursday at the Dogwood, except this time he was wearing an AngelSpan t-shirt. The serial entrepreneur sold his most recent company, Mahana, to Crunchtime in 2015 and has been looking for opportunities since. At the February Austin […] The post Serial Entrepreneur Menell Joins Investor Relations Firm AngelSpan appeared first on SiliconHills.

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Monday Motivation: Chip On Your Shoulder

Hearpreneur

Share. These motivational videos are for entrepreneurs, startups and business owners. Last week during the NBA regular season finale that spotlight the Golden State Warriors and Kobe Bryant. Golden State came into this season with a chip on their shoulder and it resulted in them setting the record for the most wins in the NBA regular season going 73-9 and Kobe Bryant has been known to become the Black Mamba when he gets in his zone.

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Austin VC Deals Increase but Dollars Drop in the First Quarter of 2016

SiliconHills

The good news is venture capital flowing into Texas topped $591.9 million in the first quarter of 2016, up nearly 40 percent from $423.5 million for the same quarter a year ago. But venture capital flowing into Austin during the first quarter of 2016 dropped 49 percent to $141.3 million, compared to $277.8 million for […] The post Austin VC Deals Increase but Dollars Drop in the First Quarter of 2016 appeared first on SiliconHills.

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Q&A with my great friend and mentor, Stan Rapp, about his latest book, Release the Power of Entangled Marketing

Jeff Hilimire

(Stan Rapp over video announcing the acquisition of my first company to the staff). Stan Rapp is one of my favorite people, for so many reasons. First, and how I initially came to meet him, is because he bought my first company (along with my friends at Halyard Capital) in 2008! It was Stan that pushed my partners and me over the edge to choose Engauge over another competitive bid.

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Houston-based Alert Logic Acquires Austin-based Click Security

SiliconHills

Houston-based Alert Logic announced it has acquired Austin-based Click Security. The terms of the deal were not disclosed. Alert Logic, security as a service solutions provider for the cloud, acquired Click Security to bolster its security analytics and threat detection solutions and to add to its security and engineering talent. The companies also provide complementary […] The post Houston-based Alert Logic Acquires Austin-based Click Security appeared first on SiliconHills.

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Five Tips for Using Local Networking Groups to Grow Your Business

Duct Tape Marketing

Five Tips for Using Local Networking Groups to Grow Your Business written by Kevin Jordan read more at Duct Tape Marketing. photo credit: SDF2016 RUMBLE I via photopin (license). In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week.

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Ben's Blog

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Leadership Is From Experience, Mentoring and Failure

Startup Professionals Musings

Committees don’t create successful startups. A single visionary entrepreneur almost always is the initial implementer of an innovative new venture, but that lone entrepreneur doesn’t have the bandwidth to grow the business alone. He or she needs the multiplier of growing from the “doer” to a team builder and leader. That’s a big transition, and many entrepreneurs never make it.

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How to Start a Travel Agency

Up and Running

If you’re someone who loves travel, loves the planning process, and enjoys helping others have great experiences, you may have considered starting a travel agency. However, starting a travel business is a bit of a mixed bag. On the one hand, a travel business can be fairly inexpensive to start, and you can often get away with limited staff and little upfront cost.

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4 Common Mistakes With Error Messages (and How to Fix Them)

ConversionXL

Your users will make mistakes. It’s inevitable. That’s what error messages are for – but so many companies are doing them poorly, and they’re p **g off potential customers in the process. So, how can we better design error messages to increase user experience, and therefore, increase conversions ? Error Message Errors and How They Affect UX. Error messages can be so frustrating.

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Episode 80: Pivoting to Profitability with Jenny Blake

Mike Michalowicz

Also Available On. Show Summary. Pivoting is not necessarily what you think – it doesn’t have to be about constant change; in fact, today our show guest, Jenny Blake, explains that pivoting is about doubling down on what’s already working. At the end of the day regret only comes from not taking action… so have the courage to do it!

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